8:30 AM | Mastering Social Media: 10 Tips to Level Up Your Game

In this presentation, you'll learn the top 10 tips to take your practice social media game to the next level. From creating engaging content to building a strong brand presence, we'll cover everything you need to know to master social media and grow your online following and fill your calendar. Whether you're a beginner or an experienced social media user, these tips will help you increase your engagement, reach more patients, and achieve your practice goals on social media. Join us for this informative and interactive session and start mastering social media today!

9:45 AM | Pay to Play on Social Media: How to Advertise

Social media has become a crucial platform for businesses to reach their target audience. However, with algorithms constantly changing and organic reach declining, it has become increasingly difficult to gain visibility without paid promotion. In this presentation, we will explore the benefits of social media advertising and how to effectively use paid promotion options such as sponsored posts. We will also cover strategies for targeting specific audiences, setting clear goals and objectives, tracking metrics, and adjusting your approach based on data analysis results. Whether you're new to social media advertising or looking to refine your existing strategy, this presentation will provide valuable insights and practical tips for success.

11:00 AM | Unleashing the Power of LinkedIn: The Secret Social Channel

Discover how LinkedIn can be a powerful tool for eye care practices to connect with patients, showcase their expertise, and grow their business. In this presentation, we'll explore the unique advantages of using LinkedIn as a social channel, share best practices for creating engaging content and building a strong professional network, and provide real-world examples of how eye care practices have successfully leveraged LinkedIn to achieve their goals.

1:00 PM | Cracking the Code: Expert Perspectives on Successful Digital Marketing and Social Media

In the age of digital transformation, eye care practices are presented with unprecedented opportunities to connect, engage, and grow their patient base through effective digital marketing and social media strategies. This engaging panel discussion brings together a group of professionals with unique expertise and perspectives on marketing and the eye care industry. Explore how eye care practices can harness their power to build strong brand presence, attract new patients, and enhance patient engagement and loyalty.

2:15 PM | The TikTok & Instagram Revolution: Crafting Engaging Content for Maximum Impact 

In this presentation, we'll explore the power of TikTok and Instagram video content in reaching new patients and building your eye care practice. We'll discuss tips and strategies for crafting engaging videos that educate your audience on eye health topics while showcasing your expertise and unique approach to patient care. Whether you're new to video marketing or looking to take your social media presence to the next level, this session will provide actionable insights on how to create high-impact content that drives results for your eye care practice.

3:30 PM | Measuring Social Media ROI: How to Track the Success of your Online Presence

In this presentation, eye care professionals will learn how to measure the return on investment (ROI) of their social media presence. Attendees will discover effective methods for tracking engagement and analyzing data to determine the success of their online marketing efforts. By understanding how to calculate the ROI of social media, eye care professionals can make informed decisions about where to focus their resources and improve their overall digital strategy.