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Yancy Weinrich

Chief Operating Officer

Yancy Weinrich currently serves as Senior Vice President, for Reed Exhibitions overseeing 15 Shows and Events covering the jewelry, golf and optical industries which collectively, have a heavy concentration in retail. Yancy is a member of the senior leadership and general management group which drives the strategy and P&L for Reed Exhibitions North America.

She has been a speaker in the industries that she serves on retail, career development, leadership and disruption in the B2B landscape. She is an International past President of the Women’s Jewelry Association (WJA), and has served on several other industry boards. She has received many recognition awards within the jewelry industry, and is now branching out to share her knowledge and what she sees in the retail space and how that affects B2B events and the experience for attendees.

In her personal time, she likes to golf, ski, take yoga and spin classes, read, and spend time with her family and friends

Ashley Mills

Chief Executive Officer, The Vision Council

Ashley works closely with Reed Exhibitions and The Vision Council's Show and Exhibitor Advisory Committees to establish and direct the long range strategic goals and objectives of the International Vision Expo family of tradeshows. With a background in public relations, consulting, and consumer marketing – Ashley most recently served as the Director of Communications for the National Restaurant Association Educational Foundation. She holds a bachelor's degree in journalism from the University of Maryland.

Mitchell Barkley

Vice President of Trade Shows, The Vision Council

As The Vision Council's Vice President of Trade Shows, Mitch brings 28 years of optical industry experience to his role at The Vision Council as well as a great understanding of the dynamics influencing both the domestic and global frame markets. Previous experience includes CEO of Mondottica USA and CEO of Viva international group. A graduate of the University of Maryland, Mitch enjoys following Terps basketball as well as skiing and playing Bocce.