NOW Design Competition
Launching at Vision Expo West 2025, the 1st edition of the NOW Design Competition is a new global initiative recognizing emerging talents in eyewear design.
The next generation of designers, dreamers, and eye care professionals are invited to reimagine the possibilities of eyewear from around the world, rethinking what eyewear can be. Under the theme “Visionaries of Tomorrow,” the contest seeks functional or conceptual designs that challenge norms and offer a futuristic take on personal expression, health, and fashion through eyewear.
Key Information
Dates to Note
- Submissions Open: May 21, 2025
- Submission Deadline: August 20, 2025
- Finalists Announced: August 28, 2025
- Winner Announced at: Vision Expo West in Las Vegas (September 2025)
Exciting Prizes and Opportunities
Finalists will see their designs showcased at Vision Expo West in Las Vegas. The Grand Prize Winner will receive industry recognition and these exclusive rewards:
- Hotel and airfare to attend Vision Expo Orlando 2026
- A coveted feature in AC Magazine and other prominent trade publications
- A creative consultation with UN-TI-TLED Creative Agency
- Exclusive mentorship opportunities with top designers and brands
The Submission Process
Designers can submit conceptual designs, including renderings, illustrations, 3D models, or eyewear-related accessories. Submissions require a short project description (350 words or less) and a completed entry form. The competition welcomes participants aged 18+, no prior professional experience required.
Entries must be submitted by August 20, 2025.
Winner will be announced at Vision Expo West (September 17-20, 2025).
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