Organizers of Vision Expo Announce that Vision Expo+, a Free, Virtual Extension of the Vision Expo Experience, will be Offered from September 27-October 3

Vision Expo West Content to be Delivered through the ShopVISION Platform

Alexandria, VA – September 25, 2021 –The Vision Council and RX, the organizers of Vision Expo, today announce that Vision Expo+, a free digital extension of the Vision Expo experience that debuted at Vision Expo East 2021, will be offered next week following Vision Expo West from September 27 to October 3 and will feature online showrooms from Vision Expo West’s exhibitors and recorded Vision Expo West content.  Vision Expo+ will be delivered through ShopVISION, a new global sourcing platform.  

“We are excited to once again offer an extension of Vision Expo in the digital space through Vision Expo+,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council, co-owner of Vision Expo.  “Our efforts to bring Show content online and offer many of the product discovery experiences that attendees expect at the in-person Show to a worldwide digital audience reflects our commitment to accommodate members of the vision care community from around the globe and provide more ways for the community to experience Vision Expo West.  Vision

Expo+ is also a great way for those who were at the in-person Show to check out panels or discussions they may not have been able to fit into their schedule while on-site.”

From Monday, September 27 to Sunday, October 3, the week after the in-person Show concludes, Vision Expo+ will offer a number of virtual experiences, including online showrooms from Vision Expo West’s more than 280 exhibitors and recorded Vision Expo West content.  All events taking place at The Seen, the main stage destination for collaborative learning, including EYE2EYE Series discussions, will be recorded and available to view on the ShopVISION platform.    

To view the schedule of planned events at The Seen, click the links below.  Please note, event schedule is subject to change:

To gain access to Vision Expo+ offerings, register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.”  ShopVISION and Vision Expo+ are being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo West 2021 exhibitors.

Registrants who signed up for Vision Expo+ during Vision Expo East 2021 do not need to register again. 

Vision Expo+ is delivered through ShopVISION, the new global digital sourcing solution built for optical and optometric providers.  Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, the state-of-the-art platform is designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services.   ShopVISION currently features more than 350 brands and more than 3,000 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management. 

“Designed to thoughtfully complement our in-person trade shows, ShopVISION extends our sourcing offerings and provides a modern way to conduct business year-round, on-demand and on a global scale,” said Fran Pennella, Vice President, Vision Expo at RX.

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About Vision Expo
Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners RX and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.   

About The Vision Council
As the vision care leader in enabling better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.

About RX
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.