Vision Expo West
September 18-21, 2024
The Venetian Expo | Las Vegas, NV

Show Organizers Celebrate First Anniversary of ShopVISION, Vision Expo’s Global Digital Sourcing Platform, and Share Details on Upcoming Platform Enhancements and Features

Alexandria, VA – July 21, 2022 – The Vision Council and RX, co-organizers of Vision Expo, hosted a webinar last week on Wednesday, July 13 during which the Show organizers shared key, first-year milestones and exciting updates for ShopVISION, Vision Expo’s global digital sourcing solution built for optical and optometric providers.

Since launching in July 2021 more than 7,000 products have been uploaded across 80 categories to the ShopVISION platform and nearly 14,000 supplier leads have been created by eyecare provider activity on the platform.

“As we look ahead to the next year of ShopVISION, we are poised to supercharge buyer growth, drive buyer engagement with suppliers and introduce advanced product marketing,” said Matthias Clock, Director of Marketing, Vision Expo, at RX.

During the webinar, Vision Expo organizers detailed the substantial investments and new strategies that will drive platform value for vendors in 2022. 

Key platform improvements include

  • Show registration integration: In January of 2022, Vision Expo East registrants were able to create a free ShopVISION account within Show registration. By integrating Show registration with ShopVISION account creation, Vision Expo drove more than 6,000 buyer account creations.
  • New Request for Quote (RFQ) feature:   RFQs allow buyers to request pricing for products from multiple suppliers simultaneously, making sourcing easier and providing detailed proposals to Suppliers.
  • Integration with Intercom: Intercom is the global leader in web communications systems.  By integrating Balluun and Intercom in July, ShopVISION will drive buyer engagement through automated and behavioral messaging.  
  • Van Bram Marketing Team: Van Bram is a full SaaS marketing team that was onboarded in July 2022 to drive buyer engagement on ShopVISION, increase retention, and boost buyer acquisition through organic and paid marketing. 

Additionally, in August, ShopVISION is integrating with Frames Data, which will allow eyewear brands that are Frames Data subscribers to instantly populate and refresh their collections and product information in real time.

Suppliers can sign-up for a ShopVISION account here.

Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, ShopVISION is a state-of-the-art platform designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services. ShopVISION currently features more than 500 brands and more than 7,000 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management.

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About Vision Expo
Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners RX and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.   

About The Vision Council
As the vision care leader in enabling better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.

About RX
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.