Vision Expo West
September 18-21, 2024
The Venetian Expo | Las Vegas, NV

Organizers of Vision Expo Announce Vision Expo+, a Free, Three-Day Virtual Extension of the Vision Expo East 2021 Experience Delivered through the ShopVISION Platform

Three-Day Event, from June 3-5, Brings Showrooms and Live Show Content Online for International Community-Members

Alexandria, VA – May 20, 2021 –The Vision Council and Reed Exhibitions, the organizers of Vision Expo, today announce Vision Expo+, a free digital extension of the Vision Expo East experience that will be offered from June 3-5 in conjunction with Vision Expo East 2021 through ShopVISION, a new global sourcing platform.  Vision Expo+ reflects an effort by the Show organizers to accommodate members of the vision care community from around the globe by providing more ways for the community to experience Vision Expo East, taking place June 2-5 in Orlando.

From June 3-5, Vision Expo+ will offer a number of virtual experiences, including online showrooms from Vision Expo East’s more than 200 exhibitors and livestreamed Vision Expo East content.  All events taking place at The Seen, a dynamic new main stage destination for collaborative learning, including EYE2EYE Series discussions, will be simulcast live on the ShopVISION platform.  Additionally, the recorded sessions will be available to view on ShopVISION starting Monday, June 7.  To view the schedule of planned events at The Seen, click the links below:

To gain access to all Vision Expo+ offerings, register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.”  ShopVISION and Vision Expo+ are being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo East 2021 exhibitors.

Registration is now open and access to the ShopVISION platform will open on Thursday, June 3.  Following the conclusion of Vision Expo+, registrants will continue to have access to ShopVISION.

“Given the current restrictions on international travel, Vision Expo+ is our solution to reaching the global audience that Vision Expo typically attracts.  Vision Expo+ will serve as an extension of Vision Expo East in the digital space,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council, co-owner of Vision Expo.  “We are thrilled to bring our Show content online and offer many of the product discovery experiences that attendees expect at the in-person Show to a worldwide digital audience that far surpasses the attendance at any of our Shows, even during normal times.”

Vision Expo+ marks the official launch of ShopVISION, the global digital sourcing solution built for optical and optometric providers.  Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, this state-of-the-art platform is designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services.

“Vision Expo has accelerated our digital investment plans to support the vision community in every way we can. Designed to thoughtfully complement our in-person trade shows, ShopVISION extends our sourcing offerings and introduces a content-focused resource that amplifies the marketplace’s value,” said Fran Pennella, Vice President, Vision Expo at Reed Exhibitions. “ShopVISION will live side-by-side with Vision Expo, providing a modern and global way to conduct business year-round and on-demand.”

Additionally, ShopVISION will have a physical presence at Vision Expo East 2021 through the ShopVISION Lounge @ Vision Expo.  The lounge will serve as a discovery zone for attendees and exhibitors to learn about and demo the ShopVISION platform.

For more information on Vision Expo, visit and follow Vision Expo’s social media channels, Facebook, Instagram, Twitter and LinkedIn.  

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About Vision Expo

Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.   

About The Vision Council
As the vision care leader in enabling better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.

About Reed Exhibitions
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.

Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.