virtual eye 2 eye

The Virtual EYE2EYE Series is a complimentary series of virtual panels and interactive conversations inspired by Vision Expo’s EYE2EYE educational series. It takes place on Wednesdays at 12:15 PM ET and keeps the community engaged, connected and informed – a value added benefit of being part of the Vision Expo community.

Coffee  Talk – Wednesdays at 12:15 p.m. ET

Coffee Talk – Wednesdays at 12:15 p.m. ET

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July 15: Incorporating Sports Vision & Performance Into Your Practice During the COVID-19 Pandemic 

International Sports Vision Association Board members Jarrod Davies, OD and FCOVD, and Jennifer Stewart, OD, will discuss how they have modified their practices to meet the needs of patient-athletes during this challenging time. The conversation will explore ways to serve the needs of athletes including necessary equipment, new technology, tailoring an eye exam for sports vision and the importance of prescribing the right sports and safety eyewear for sports and performance. 

Virtual EYE2EYE Series Recordings

Coffee Talk

  • Keeping Your Business Going Through the COVID-19 Pandemic

    Moderated by Trudi Charest, Co-Founder at Marketing4ECPs, this will be a discussion with industry leaders about different business strategies implemented as a result of the pandemic, including launching an e-commerce business; implementing telemedicine; engaging with your employees during closure; and using social media to connect with customers.

    Panelists include: Gary Black, founder and president of Black Optical; Jennifer Tsai, OD and owner of Line of Sight Vision; and Mei Flemming, OD and owner of Luminance Vision.

    View Recording

  • Now What? Developing Your COVID-19 Business Recovery Plan
    Moderator: Mick Kling, OD and owner of Invision Optometry.
    Panelists: Aaron Neufeld, OD, Adam Cmejla, CFP and Gina Wesley, OD

    Operational Recovery - How do we bring operations back online: patients, scheduling, staffing, products, flow, etc.

    Financial Recovery - how do we best manage our cash flow, the PPP funds, vendor accounts (we'll, no doubt, be behind on our bills), etc.

    Mental/Emotional Recovery - what kind of impact might this have on us personally/professionally.

    View Recording

  • Ocular Telehealth - Incorporating Virtual Care into Your Practice During the COVID-19 Pandemic 

    As clinicians are responding to the impacts of the coronavirus pandemic, telehealth and virtual care is a critical tool to maintain care delivery for patients. Hear from April Maa, MD, Associate Professor, Clinical Director of TECS and Bryan M. Rogoff, OD, MBA, CPHM, FAAO, Senior Product Manager, Disease Management, ZEISS Ophthalmic Devices on how best to incorporate tele-optometry technology into your practice.  They will discuss various use cases, practice workflows and best practices to consider as well as providing an overview to reimbursement and the current updates to Medicare guidelines.  They will also give an overview of the different types of virtual care that can be delivered and share their perspectives on the technology requirements needed to successfully treat patients.

    • ATA Logo
    • Bryan Rogoff
    • MAA

    View Recording

  • Secure the Bag

    A discussion with vendors – Scott Shapiro, CEO at STATE Optical; Brett Cates, Sales Representative at Garrett Leight; Katharina Schlager, Creative Director & CEO at Cazal; Jill Eldridge, Regional Sales Manager at ClearVision Optical – on what their executive teams and sales organizations are doing to service and support their accounts during these times, the creative methods they are generating business for themselves, and their post COVID-19 protocols for engaging with accounts. Moderated by Marge Axelrad.

    View Recording

  • Changes in the Office Environment Following the COVID-19 Pandemic

    Moderated by Justin Bazan, OD and owner of Park Slope Eye, this panel will feature three business owners – William To, OD; Chun AuYeung, OD; Anith Pilai, OD – discussing the changes they will implement in their professional environments to make their patients and customers feel more comfortable including new tactics on cleanliness, social distancing and patient and customer education.

    View Recording

  • Updates in Design and Manufacturing in a COVID Environment

    Join Mike Hundert as he speaks with Frame Designers and Manufacturers – Patty Perreira, Co-Founder & Designer at Barton Perreira; Giulia Valmassoi, CEO at Thema North America; Marc Lefebvre, CEO at Killine Group – with operations in the US, Europe, and Asia about how their business has been affected by COVID and what this means for the future of eyewear supply chain.

    View Recording

  • Introducing Reopeneyecare.com: Your Guide to Getting Back to Business

    Join Dr. Gary Gerber as he speaks with David Chute, Co-Founder and CEO at ThinOptics and David Friedfeld, President at ClearVision Optical, regarding the launch of Reopeneyecare.com, a new digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses.  Gerber, Chute and Friedfeld are three industry leaders who came together with a taskforce of six other vision community leaders to compile resources and curate content for the website.  During the Coffee Talk, they will discuss the creation of the website, how the platform can best be used by eyecare providers, and also provide their insights on the state of the industry overall. 

    View Recording

  • June 10: The Next Generation of Eyewear

    Moderator: Tarrence Lackran @TheOpticalPoet , Director of Partnerships and Programming at The Vision Council

    Panelists: Kyly Zakheim-Rabin, Owner of Zak.; Wes Stoody, Founder & CEO at Article One; Ahlem Mani-Platt, Founder & Designer at Ahlem Eyewear; Christos Karabelas, Owner at SOMA Optical

    Tarrence Lackran (@TheOpticalPoet) director of partnerships and programming at The Vison Council sits with a handful of young opti-entrepreneurs on both the vendor and retail side to talk about their creations, innovations, inspirations, and how retailers and vendors can support one another in a COVID environment. This conversation will be a mix of advice, insight, and interview as these four creatives drop gems on where the future of the independent eyewear industry is going.

    View Recording

  • June 17: Open Your Eyes! Taking Steps to be an Ally of Diversity & Inclusion

    Moderator: Danielle Richardson, OD

    Panelists: Sherrianne James, Chief Marketing Officer at Essilor; Coco & Breezy Dotson, Founders at Coco And Breezy Eyewear; Sherrol Reynolds, OD & President at the National Optometric Association; Howard Purcell, OD & President at New England College of Optometry

    Join Danielle Richardson, OD, for an educational discussion on the intersection of diversity and inclusion and allyship as she speaks with individuals from different segments of the optical industry. This discussion will explore the effects of the current racial climate on the black optical community and provide ways to work together as allies in pushing a more diverse and equitable agenda forward. 

    View Recording

  • June 24: The Next Generation of Retail Speed Dating with Edward Beiner

    Moderated by Edward Beiner, CEO of Edward Beiner Eyes Forward, experienced independent retailers will serve as mentors to new or future independent retail owners.

    View Recording

Happy Hour

  • The Definition of Avant-Garde

    Bold, innovative, progressive, experimental — these characteristics are all associated with a term that is often used but sometimes misconceived..."Avant-Garde." This French term which translates to “advance guard,” refers to something visionary and ahead of its time. Join us as we get into the minds of two eyewear designers—Anna-Karin Karlsson, Owner & Designer at Anna-Karin Karlsson Eyewear, and Ti Kwa, Owner, Designer, & Artisan at RIGARDS—whose pieces continue to push creative boundaries. Moderated by Tarrence Lackran (@theopticalpoet), director of partnerships and programming at The Vision Council.

    View Recording

  • Art of the Collab

    This will be a conversation with some of the most prolific collaborators in our industry discussing some of their eyewear collabs and how this has brought both the retail and vendor side to new heights and awareness with consumers.

    Panelists: Christian Roth (Designer, Creative Director, and Co-Founder at Christian Roth Eyewear), Coco & Breezy Dotson (Founders at Coco and Breezy Eyewear), Thierry Lasry (CEO & Designer at Thierry Lasry Eyewear), Corey Shapiro (CEO at Vintage Frames).

    Moderator: Tarrence Lackran @TheOpticalPoet, Director of Partnerships and Programming at The Vision Council

    View Recording

  • The Next Generation of Retailer Speed Dating – Session 1

    Moderator: Wendy Salle, Owner at Salle Opticians

    Happy Hour will feature an adapted version of the Next Generation of Retail Speed Dating – one of the panels originally planned for Vision Expo East 2020 – during which new and potential business owners will have the opportunity to learn from the industry’s most successful independent retailers. The adapted format will present one mentor per session for a Q&A session with audience members selected through an online application.

    View Recording

  • Independence @ The Creative Edge

    James Spina, Senior VP and Editor-in-Chief of 20/20, along with a panel of retailers and vendors – Gai Gherardi, Co-Founder at l.a.Eyeworks; Jeff Press, Chief Creative Officer at Morgenthal Frederics & Robert Marc; Nada Vuksic; Owner at Bruce Eyewear; Siobhan Burns, Owner at The Eyeglass Lass – who are known for their keen sense of daring to break from tradition will explore the way they Do It Independently.

    View Recording

  • The Next Generation of Retailer Speed Dating – Session 2

    Moderated by Todd Rogers, experienced independent retailers will serve as mentors to new or future independent retail owners.

    View Recording
  • The Next Generation of Retailer Speed Dating – Session 3

    Moderated by Gary Black , experienced independent retailers will serve as mentors to new or future independent retail owners.

    View Recording

  • edCFDA: What is The Future of Eyewear + Design?

    Moderated by Erinn Morgan, Editor-in-Chief + Editorial Director, Eyecare Business

    This important panel discussion features four acclaimed edCFDA designers, who will explore how the Covid-19 pandemic has changed the eyewear landscape—and how elements such as concept, design, engineering, manufacturing, price point, and even marketing will shift and change as consumer preferences are being reshaped today. The discussion will also look at the ongoing viability of the luxury eyewear market as the world moves through this difficult time—how might “luxury” and “high-end” eyewear design, price level, and availability change as a result?

    Selima Salaun is the creative vision behind Selima Optique, the trend-setting, luxury eyewear brand she founded. Selima believes your eyewear is a reflection of your look — the personality you project. Your look is the mood you convey each and every day! Selima was born along the Mediterranean Coast and the rhythm of the Riviera is in her soul. She embodies French sensibility, style and elegance. But her wit and whimsy are all her own, and they bring the brand to life.

    Blake Kuwahara is the Creative Director of BLAKE KUWAHARA EYEWEAR launched in 2015 and founder of FOCUS GROUP WEST, a design collective consisting of fellow eyewear designers, architects, graphic designers, PR agents, and project managers whose clients represent all segments of the eyewear and fashion industry.  Kuwahara brings a unique industry perspective as a graduate of UC Berkeley School of Optometry and as a longstanding member of the Council of Fashion Designers of America (CFDA).

    Gai Gherardi is the co-founder/designer of l.a.Eyeworks, which began as a single storefront in Los Angeles in 1979 and has grown over four decades into an international house of optical design and imagination. 

    Parisian born, LA-based designer, Ahlem Manai-Platt is the founder of AHLEM - a luxury eyewear brand handcrafted entirely in France. She was awarded in 2017 by the CFDA/Vogue Fashion Fund for her talent and achievements as an eyewear designer.

    View Recording

The views expressed by Virtual EYE2EYE Series speakers do not reflect the views of Vision Expo, The Vision Council, or Reed Exhibitions.

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