virtual eye 2 eye

The Vision Expo team is excited to launch the Virtual EYE2EYE Series, a complimentary series of virtual panels and interactive conversations inspired by Vision Expo’s EYE2EYE educational series.  Launching Wednesday, April 15, the Virtual EYE2EYE Series will take place on a weekly basis with a new topic every Wednesday and Friday, keeping the community engaged, connected and informed – a value added benefit of being part of the Vision Expo community. The series will feature several panels originally scheduled for Vision Expo East 2020 presented in adapted formats, as well as new, timely conversations addressing current challenges in the vision community related to the COVID-19 pandemic.

EYE2EYE’s Coffee Talk series will take place on Wednesdays at 12:15 p.m. ET.  Moderated by a different industry expert every week, the series will provide guidance and actionable business strategies to help eyecare providers protect their businesses during the COVID-19 pandemic, as well as practical insight for keeping businesses afloat while the pandemic is still developing.  Topics include how to determine profitable projects that employees can work on from home to improve retail operations to engaging with employees during closure and implementing e-commerce businesses.

On Friday’s at 4:15 p.m. ET, EYE2EYE will host Happy Hour, featuring up-and-coming as well as established creatives talking about what inspires them and providing advice on how to stay creatively engaged.  The Happy Hour sessions will present several highly anticipated panels originally scheduled for Vision Expo East 2020, including The Art of the Collab, featuring some of the most prolific collaborators in the eyewear industry and Independence @ The Creative Edge, spotlighting retailers and vendors known for their keen sense of daring.  The Happy Hour series also will present entirely new panels, like the Definition of Avant-Garde

Happy Hour will also feature an adapted version of the Next Generation of Retail Speed Dating – one of the panels originally planned for Vision Expo East 2020 – during which new and potential business owners will have the opportunity to learn from the industry’s most successful independent retailers. The adapted format will present one mentor per session for a Q&A session with audience members selected through an online application.

Coffee  Talk – Wednesdays at 12:15 p.m. ET

Coffee Talk – Wednesdays at 12:15 p.m. ET

Register here

April 15: Keeping Your Business Going Through the COVID-19 Pandemic

Moderated by Trudi Charest, Co-Founder at Marketing4ECPs, this will be a discussion with industry leaders about different business strategies implemented as a result of the pandemic, including launching an e-commerce business; implementing telemedicine; engaging with your employees during closure; and using social media to connect with customers.

Panelists include: Gary Black, founder and president of Black Optical; Jennifer Tsai, OD and owner of Line of Sight Vision; and Mei Flemming, OD and owner of Luminance Vision.

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April 22: Now What? Developing Your COVID-19 Business Recovery Plan
Moderator: Mick Kling, OD and owner of Invision Optometry.
Panelists: Aaron Neufeld, OD, Adam Cmejla, CFP and Gina Wesley, OD

Operational Recovery - How do we bring operations back online: patients, scheduling, staffing, products, flow, etc.

Financial Recovery - how do we best manage our cash flow, the PPP funds, vendor accounts (we'll, no doubt, be behind on our bills), etc.

Mental/Emotional Recovery - what kind of impact might this have on us personally/professionally.

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April 29: Ocular Telehealth - Incorporating Virtual Care into Your Practice During the COVID-19 Pandemic 

As clinicians are responding to the impacts of the coronavirus pandemic, telehealth and virtual care is a critical tool to maintain care delivery for patients. Hear from April Maa, MD, Associate Professor, Clinical Director of TECS and Bryan M. Rogoff, OD, MBA, CPHM, FAAO, Senior Product Manager, Disease Management, ZEISS Ophthalmic Devices on how best to incorporate tele-optometry technology into your practice.  They will discuss various use cases, practice workflows and best practices to consider as well as providing an overview to reimbursement and the current updates to Medicare guidelines.  They will also give an overview of the different types of virtual care that can be delivered and share their perspectives on the technology requirements needed to successfully treat patients.

  • ATA Logo
  • Bryan Rogoff
  • MAA

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May 6: Secure the Bag

A discussion with vendors – Scott Shapiro, CEO at STATE Optical; Brett Cates, Sales Representative at Garrett Leight; Katharina Schlager, Creative Director & CEO at Cazal; Jill Eldridge, Regional Sales Manager at ClearVision Optical – on what their executive teams and sales organizations are doing to service and support their accounts during these times, the creative methods they are generating business for themselves, and their post COVID-19 protocols for engaging with accounts. Moderated by Marge Axelrad.

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May 13:  Changes in the Office Environment Following the COVID-19 Pandemic

Moderated by Justin Bazan, OD and owner of Park Slope Eye, this panel will feature three business owners – William To, OD; Chun AuYeung, OD; Anith Pilai, OD – discussing the changes they will implement in their professional environments to make their patients and customers feel more comfortable including new tactics on cleanliness, social distancing and patient and customer education.

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May 20: Updates in Design and Manufacturing in a COVID Environment

Join Mike Hundert as he speaks with Frame Designers and Manufacturers – Patty Perreira, Co-Founder & Designer at Barton Perreira; Giulia Valmassoi, CEO at Thema North America; Marc Lefebvre, CEO at Killine Group – with operations in the US, Europe, and Asia about how their business has been affected by COVID and what this means for the future of eyewear supply chain.

Happy Hour – Fridays at 4:15 p.m. ET

Register here

April 17: The Definition of Avant-Garde

Bold, innovative, progressive, experimental — these characteristics are all associated with a term that is often used but sometimes misconceived..."Avant-Garde." This French term which translates to “advance guard,” refers to something visionary and ahead of its time. Join us as we get into the minds of two eyewear designers—Anna-Karin Karlsson, Owner & Designer at Anna-Karin Karlsson Eyewear, and Ti Kwa, Owner, Designer, & Artisan at RIGARDS—whose pieces continue to push creative boundaries. Moderated by Tarrence Lackran (@theopticalpoet), director of partnerships and programming at The Vision Council.

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April 24: Art of the Collab

This will be a conversation with some of the most prolific collaborators in our industry discussing some of their eyewear collabs and how this has brought both the retail and vendor side to  new heights and awareness with consumers.

Panelists: Christian Roth (Designer, Creative Director, and Co-Founder at Christian Roth Eyewear), Coco & Breezy Dotson (Founders at Coco and Breezy Eyewear), Thierry Lasry (CEO & Designer at Thierry Lasry Eyewear), Corey Shapiro (CEO at Vintage Frames).

Moderator: Tarrence Lackran @TheOpticalPoet , Director of Partnerships and Programming at The Vision Council

View Recording

May 1: The Next Generation of Retailer Speed Dating – Session 1

Moderator: Wendy Salle, Owner at Salle Opticians

Happy Hour will feature an adapted version of the Next Generation of Retail Speed Dating – one of the panels originally planned for Vision Expo East 2020 – during which new and potential business owners will have the opportunity to learn from the industry’s most successful independent retailers. The adapted format will present one mentor per session for a Q&A session with audience members selected through an online application. Interested mentees should apply here.

View Recording

May 8: Independence @ The Creative Edge

James Spina, Senior VP and Editor-in-Chief of 20/20, along with a panel of retailers and vendors – Gai Gherardi, Co-Founder at l.a.Eyeworks; Jeff Press, Chief Creative Officer at Morgenthal Frederics & Robert Marc; Nada Vuksic; Owner at Bruce Eyewear; Siobhan Burns, Owner at The Eyeglass Lass – who are known for their keen sense of daring to break from tradition will explore the way they Do It Independently.

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May 15: The Next Generation of Retailer Speed Dating – Session 2

Moderated by Todd Rogers, experienced independent retailers will serve as mentors to new or future independent retail owners. Interested mentees should apply here.

View Recording

May 22: The Next Generation of Retailer Speed Dating – Session 3

Moderated by Gary Black , experienced independent retailers will serve as mentors to new or future independent retail owners. Interested mentees should apply here.


The views expressed by Virtual EYE2EYE Series speakers do not reflect the views of Vision Expo, The Vision Council, or Reed Exhibitions.

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