Ophthalmic Merchandising

Ophthalmic Merchandising

September 26, 2020, 10:00 AM - 11:00 AM

Sands Convention Center - TBD
Language:
English

Merchandising involves the presentation of products and services to consumers- and can be used to educate patients AND make them more likely to follow product and treatment recommendations. In this course, you will learn concrete examples of how Optometric practices can position products and services in ways which will increase patient demand/desire for ophthalmic solutions using established merchandising techniques.

Speakers

  • Pete Hanlin

    Speaker

    ABOM

    Essilor of America

    Employed in the ophthalmic industry since 1989, Pete has been employed in various roles by Essilor of America since 2002- currently as Senior...

Accreditations

  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE No
  4. Florida State Board of Opticianry Yes
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry No
  7. NCLE No
  8. New York State Opticians - Contact Lenses - Advanced No
  9. New York State Opticians - Contact Lenses - Basic No
  10. New York State Opticians-Contact Lenses-Intermediate No
  11. New York State Opticians-Dispensing-Advanced No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate Yes
  14. Orals No
  15. TQ-CEE No
  16. Therapeutic No

Categories

  1. Track
    OptiCon - Spectacle
  2. Type of Session Course