Branded Eyewear – What’s The Big Deal?

Branded Eyewear – What’s The Big Deal?

September 24, 2020, 10:00 AM - 11:00 AM

Sands Convention Center - TBD

New eyewear brands are constantly being released, so big deal. This course takes a good look at the importance of branding in the optical industry, along with other venues. The "Concept To Creation" model that includes creating a brand, licensing a brand, and the rolls that the vendor, optician and the consumer play is key for successful sales. We will examine the relationship between the product and the brand itself in the eyes of the consumer/end user. Examples of "real life" ophthalmic brand positioning are given and recommendations on how you can use this positioning in your practice.


  • Jackie O'Keefe



    O'Keefe Optical Consultants

    Jackie O'Keefe, ABOC is licensed in Virginia and has been in the Optical industry since 1981. She is the Senior EDGEPro® Trainer for GPN...


  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE No
  4. Florida State Board of Opticianry No
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry No
  7. NCLE No
  8. New York State Opticians - Contact Lenses - Advanced No
  9. New York State Opticians - Contact Lenses - Basic No
  10. New York State Opticians-Contact Lenses-Intermediate No
  11. New York State Opticians-Dispensing-Advanced No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate No
  14. Orals No
  15. TQ-CEE No
  16. Therapeutic No


  1. Track
    OptiCon - Business and Practice Expertise
  2. Type of Session Course