The Science, Art, and Attitude of Frame and Lens Selection

The Science, Art, and Attitude of Frame and Lens Selection

September 20, 2019, 2:45 PM - 4:45 PM

Sands Convention Center - 1005-V

Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differences in value in a $79.00 frame and a $479.00 frame? How about a $200.00 PAL and a $600.00 PAL? This course will outline the variables of frame construction and lens design, including materials used and methods of fabrication. Samples will be demonstrated showing the details in construction and design that can make all of the difference in the value of the frames and lenses. Helpful tips in communicating frame and lens features and benefits will round out this session. Don't play a guessing game - present the best with confidence, and watch your business grow.


  • Laurie Pierce



    Hillsborough Community College

    Ms. Pierce is an Instructor in the Opticianry program at Hillsborough Community College in Tampa, Florida. Laurie is a graduate of Newbury College's...


  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE No
  4. Florida State Board of Opticianry No
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry No
  7. NCLE No
  8. New York State Opticians-Dispensing-Advanced No
  9. New York State Opticians - Contact Lenses - Advanced No
  10. New York State Opticians - Contact Lenses - Basic No
  11. New York State Opticians-Contact Lenses-Intermediate No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate No
  14. Orals No
  15. Therapeutic No
  16. TQ-CEE No


  1. Track
    Business Solutions
    OptiCon - Business

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