The Science, Art, and Attitude of Frame and Lens Selection

Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differences in value in a $79.00 frame and a $479.00 frame? How about a $200.00 PAL and a $600.00 PAL? This course will outline the variables of frame construction and lens design, including materials used and methods of fabrication. Samples will be demonstrated showing the details in construction and design that can make all of the difference in the value of the frames and lenses. Helpful tips in communicating frame and lens features and benefits will round out this session. Don't play a guessing game - present the best with confidence, and watch your business grow.