The Importance of Staff Development

The Importance of Staff Development

September 19, 2019, 5:00 PM - 6:00 PM

Sands Convention Center - 805-V

Staff development is one of the most important, and sometimes the most neglected, fundamentals of a strong and vital practice. Eye practice owners and managers who understand business realize the need to train their staff. One of their top priorities is to provide staff with the skills and knowledge necessary to successfully communicate the value of their practice from the services through to the dispensary's premium eyewear solutions. The employees are the face and voice of the practice, and they play a critical role in the many touch points along the patient's journey. Improving the skills and knowledge of your staff impacts the patient experience and can directly affect the practice's financial bottom line in many ways.


  • Jenny Smith


    Director Practice Development

    Essilor of America

    Jenny smith has worked for Essilor for over 6 years. She started in the brand organization and was promoted to a brand strategic account manager. ...


  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE Yes
  4. Florida State Board of Opticianry No
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry Yes
  7. NCLE No
  8. New York State Opticians-Dispensing-Advanced No
  9. New York State Opticians - Contact Lenses - Advanced No
  10. New York State Opticians - Contact Lenses - Basic No
  11. New York State Opticians-Contact Lenses-Intermediate No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate No
  14. Orals No
  15. Therapeutic No
  16. TQ-CEE No


  1. Track
    Owner's & Manager's Essentials Program

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