Perception of Value

Perception of Value

September 19, 2019, 2:45 PM - 4:45 PM

Sands Convention Center - 901-V

Every business, transaction, and even personal interaction creates a perception of value in the mind of the consumer/patient. This sub-conscious evaluation of our experiences is created by a defined set of components (specifically: quality, service, level of need, convenience, and price). This course explains each component, and provides concrete examples of how Optometric practices can leverage each to increase the perception of value patients place on products and services. This course also dives into the minds of the average everyday consumer by doing a deep analysis of Consumer Reports and how the Optometric practice can combat these theories.


  • Jenny Smith


    Director Practice Development

    Essilor of America

    Jenny smith has worked for Essilor for over 6 years. She started in the brand organization and was promoted to a brand strategic account manager. ...


  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE Yes
  4. Florida State Board of Opticianry No
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry Yes
  7. NCLE No
  8. New York State Opticians-Dispensing-Advanced No
  9. New York State Opticians - Contact Lenses - Advanced No
  10. New York State Opticians - Contact Lenses - Basic No
  11. New York State Opticians-Contact Lenses-Intermediate No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate No
  14. Orals No
  15. Therapeutic No
  16. TQ-CEE No


  1. Track
    Business Solutions

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