Eyewear Trends & Selection Techniques

Eyewear Trends & Selection Techniques

September 19, 2019, 2:45 PM - 4:45 PM

Sands Convention Center - 905-V

There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion savvy are gaining momentum in the optical dispensing arena. Ophthalmic frames have finally been recognized by the fashion world, presenting added opportunities for multiple sales and business growth. During this course we will discuss growing fashion trends, and how to translate fashion patterns into optical trends. Fashion concepts such as the Fashion Pyramid will be presented to gain insight into what makes consumers purchase fashion items. In addition, we will go over the concepts of cool tone and warm tone, and face shapes and the lines that create an oval. This course will round out with special fitting considerations and closing the sale.


  • Laurie Pierce



    Hillsborough Community College

    Ms. Pierce is an Instructor in the Opticianry program at Hillsborough Community College in Tampa, Florida. Laurie is a graduate of Newbury College's...


  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE No
  4. Florida State Board of Opticianry No
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry No
  7. NCLE No
  8. New York State Opticians-Dispensing-Advanced No
  9. New York State Opticians - Contact Lenses - Advanced No
  10. New York State Opticians - Contact Lenses - Basic No
  11. New York State Opticians-Contact Lenses-Intermediate No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate No
  14. Orals No
  15. Therapeutic No
  16. TQ-CEE No


  1. Track
    Business Solutions
    OptiCon - Business

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