Strategies for Marketing in a Digital World

Strategies for Marketing in a Digital World

September 19, 2019, 8:30 AM - 9:30 AM

Sands Convention Center - 805-V

Marketing is fundamentally changing. Never before has it been so important to evaluate the money you're spending on advertising and measure the results you're achieving. While in-office brochures and printed PDFs are important, if you are relying only on these tactics, you're missing out on the excellent opportunities the digital world has presented for connecting with and educating your patients. From email marketing and texting, to social media, websites and a marketing plan, now is the time for eye care professionals to rethink, experiment and innovate the way they market their practices. This course is designed to provide you with proven strategies and tools to help you achieve your practice growth goals.


  • Samantha Toth




    Samantha is a professional speaker and marketing consultant for Innereactive, located in Grand Rapids, Michigan. She grew up in an optical practice...


Documents available after booking session


  1. ABO Yes
  2. AOA Paraoptometric Commission No
  3. COPE No
  4. Florida State Board of Opticianry No
  5. Florida State Board of Opticianry – Technical No
  6. Florida State Board of Optometry No
  7. NCLE No
  8. New York State Opticians-Dispensing-Advanced No
  9. New York State Opticians - Contact Lenses - Advanced No
  10. New York State Opticians - Contact Lenses - Basic No
  11. New York State Opticians-Contact Lenses-Intermediate No
  12. New York State Opticians-Dispensing-Basic No
  13. New York State Opticians-Dispensing-Intermediate No
  14. Orals No
  15. Therapeutic No
  16. TQ-CEE No


  1. Track
    Business Solutions
    OptiCon - Business

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