Vision Expo West 2015 Successfully Wraps, Launches Initiative to Spotlight Visionaries

September 21, 2015

Marketing campaign, new online portal emphasize community and sharing

Norwalk, CT. (September 21, 2015) The ophthalmic profession’s leading tradeshow, International Vision Expo & Conference West concluded on September 19 following four days of exclusive education, exhibits and events serving to showcase and catapult the advances of eyecare visionaries and industry leaders.

As the show wrapped its 27th year, Vision Expo West lauded the achievements of the eyecare community with the announcement of its forthcoming campaign for 2016, which will spotlight familiar and rising Visionaries and leverage advertising, video, and social media platforms to share unique stories and create a digital experience for year-round engagement.

“The International Vision Expo community comprises the most innovative and driven eyecare professionals and industry leaders in the world,” said Tom Loughran, industry vice president, Reed Exhibitions. “In embracing the achievements of this community, Vision Expo plays a key role in inspiring others and nurturing new ideas. Everyone has a unique story and unique contributions to make. Visionaries is about telling those stories and creating new opportunities for change and progress.” 

From following a day in the life of a buyer, to exploring the challenges and opportunities of opening a new practice, the campaign will highlight the stories, experiences and expertise of eyecare visionaries through a series of video interviews and print advertisements.

A hallmark of the campaign, VisionariesCommunity.com, also launched at Vision Expo West as a new social sharing, networking and information hub developed exclusively for the growing Vision Expo community. The online portal encourages the creation, sharing and commenting of valuable content that addresses top-of-mind subject matters and supports professional and business development.

Over the course of four days, Vision Expo West was home to more than 350 hours of education and 520 exhibiting companies. Much of the activity in the classroom and on the show floor was live-streamed via Periscope. The experience will be extended online after the show through video interviews with attendees and program speakers posted to YouTube and VisionariesCommunity.com.

The following content will be made digitally available:

  • Audio recordings of “Power Hour” with Dr. Gary Gerber
  • Speaker interviews with Mile Brujic, Mark Schaeffer, Jeffry Gerson, David Geffen, Stuart Richer, Doug Devries, Nate Lighthizer, Jerome Sherman, Blair Loonsberry, Jack Schaeffer, Derek Cunningham, and Ben Gaddie hosted daily on EyeTube.
  • 2016 videos highlighting the stories of 13 Visionaries including attendees, speakers and exhibitors
  • A Day in the Life videos following two attendees in their personal journey at Vision Expo
  • Education sessions including: Optic Nerve and Imaging; State of the Eye Care Industry Address; How Important are the Measurements You Take?; and Creating and Delivering a Memorable Patient Experience
  • Broadcasts from Periscope including the an exhibit hall tour, behind the scenes Visionaries photoshoot, the future in focus, Tony Hawk on the Power Hour by Dr. Gary Gerber, exhibitor interviews with Lafont Eyewear, Santinelli International and Younger Optics, Vision Monday Eye2 update and multiple events including Bad Habits Eye Docs of Rock Back on the Strip, edCFDA Speaking of Design panel, Job Link speed dating event and hiring seminar, ODs on Facebook, The Party at Vision Expo and The Vision Council Optical Lab Division Hall of Fame

“Everyday of Vision Expo West and Vision Expo East, products are launched, fashion trends debut, orders are written and knowledge is shared,” adds Loughran. “Now this activity can continue 365-days of the year as we find new ways to communicate and collaborate digitally.”

Connect with Vision Expo West online for more information at www.visionexpowest.com, or on social media:

To access quotes and testimonials from attendees, exhibitors and speakers visit www.visionexpowest.com/Press/Testimonials.
International Vision Expo West will return to the Sands Expo & Convention Center September 14-17, 2016 (Exhibition: September 15-17; Education: September 14-17). International Vision Expo East will take place at the Javits Center in New York April 14-17, 2016 (Exhibition: April 15-17; Education: April 14-17).

About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2014, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at ThinkAboutYourEyes.com/Enroll


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