New at Vision Expo West: Fast-paced, Intimate and Interactive Pop-Up Talks

August 17, 2016

New learning concept gives attendees up-to-date, key industry topics in minutes

Norwalk, CT (August 17, 2016) – Attendees will have a free opportunity to engage and discuss relevant topics in a non-traditional, dynamic learning format with pop-up talks occurring at International Vision Expo – to be held in Las Vegas this September at the Sands Expo & Convention Center (Education: Sept. 14-17, 2016; Exhibition: Sept. 15-17, 2016).

“This innovative pop-up talk series will encompass many of the top reasons for attending Vision Expo West,” said Tom Loughran, industry vice president, Reed Exhibitions.  “These include receiving a world-class education, staying up-to-date on the latest industry trends, and learning how to build a successful practice and career.

Lounges will host talks on various topics, from eyewear trends to information specifically for young professionals.  The goal of these pop-up talks is to provide attendees with engaging and valuable experiences right on the show floor – all with the opportunity to network, interact and ask questions.

“We’re hearing that our attendees want more opportunities at Vision Expo for quick, casual engagement where they can get great ideas from peers and network,” said Ashley Mills, vice president, Trade Shows and Meetings, The Vision Council.  “Fun and fast with free drinks, these value added sessions will be popping up all over the show floor.”

 The Galleria Lounge (Booth #G25052) will feature fashion focused pop-ups:
Thursday, September 15

  • Optical on Main Street - A Consumer Shift in Shopping Small with Marge Axelrad, Senior VP/Editorial Director and Jamie Wilson, Associate Editor, Vision Monday, 11:00 AM-11:30 AM
  • On-Line Optical: Threat or Opportunity? with Frank Giammanco, President and CEO, VCPN, 4:00 PM – 4:30 PM

Friday, September 16

  • 20/20’s TrendSETTING – Don’t Just Follow Fashion…Set it! with James Spina, VP/Editor in Chief; Christine Yeh, Executive Editor; and Victoria Garcia, Associate Editor, 20/20, 11:00 AM – 11:30 AM
  • The Making of America's Finest Optical Retailer 2016 with Deirdre Carroll, Editor-in-Chief, INVISION, and James and Dr. Laura Armstrong of Alberta Eye Care in Portland, OR, INVISION’s 2016 America’s Finest Optical Retailers winner, 4:00 PM – 4:30 PM

Saturday, September 17

  • Fall's 5 Biggest Eyewear Fashion Trends with Erinn Morgan, Editor-in-chief and Editorial Director, Eyecare Business, 10:30 AM – 11:00 AM
  • Those Frames Cost How Much?! Selling High End Eyewear with Ease with Margot Lanham, ABOC, Sales Manager, Ulla Eyewear, 4:00 PM – 4:30 PM

In the Learning Lounge (LP3091), members of the Young Professionals Club Advisory Group will share solutions to the topics that keep students, new graduates, and young professionals up at night.  These talks give the next generation of ECPs the opportunity to hear directly from their peers and ask any of their burning questions:  

Thursday, September 15

  • In This Complex, Ever-Changing Healthcare World, What Drives Consumer Perception of OD Quality? with Jason Singh, OD, Chief Medical Officer, Luxottica Retail North America, 10:00 AM - 10:30 AM
  • How to Stand Out from the Crowd with Kristin O’Brien, OD, Vision Source of VGR, 1:00 PM – 1:30 PM

Friday, September 16

  • How to Become the Practice Rock Star with Jordan Edwards, Regional Manager, The EyeDoctors, 10:00 AM – 10:30 AM

Saturday, September 17

  • The Essential Money Conversation for Optometry Students with Quy Nguyen, OD, Director of Career Development and Minority Enrichment, SUNY College of Optometry, 10:00 AM – 10:30 AM

The team is also leading hour-long panels and interviews with experts each day with more topics appealing to recent graduates featuring experts in optometry.  Visit Booth LP12115 to listen in, learn and meet the ODs, on topics such as:

  • Opening Your Optometry Practice Cold: The Steps to Make it Happen
  • The Basics of Finance, Legal, and Tax after Optometry School
  • Everything You Need to Know About Jobs, Resumes, and Salary Negotiations After Optometry School

To learn more about Vision Expo, or to register, visit:

About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.  International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going!  Sign up at


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