New Attendee Program Prepares First-Time Vision Expo Attendees for the Show

August 21, 2013

Norwalk, CT (August 21, 2013) – International Vision Expo West has developed a New Attendee Program, complete with a step-by-step survival guide, to help eyecare professionals get to the show and navigate their way onsite. With nearly 14,000 eyecare professionals expected to be at the Las Vegas show this year (Education: October 2-5; Exhibition: October 3-5), the program is intended to help new attendees get the most out of their show experience.

“The New Attendee Program is a fantastic way for our first-time attendees to become acquainted with the industry’s biggest show – International Vision Expo & Conference,” said Courtney Muller, group vice president for Reed Exhibitions. “Navigating 5,000 brands from more than 475 exhibitors in seven specialty Pavilions can be overwhelming – even as an industry veteran. Our free planning tools are designed to ease the preparation process so attendees can have a more rewarding experience. Our goal is to have our guests spend less time asking for directions and more time buying, sourcing, learning and networking.”

Outlined below, the seven-step survival guide offers tips and explains the best tools to use at the show based on feedback from seasoned attendees.

Step 1 – Register Early and Save
Register before September 9 and save $25 off the cost of an exhibit hall badge.

Step 2 – Book Hotel and Travel at Exclusive Pricing
In partnership with onPeak, International Vision Expo provides reduced hotel rates and travel discounts for attendees traveling to the show. Learn more at

Step 3 – Plan Your Time at Vision Expo West with Free Planning Tools
Through the integration of My Show Planner and Vision Expo Mobile, attendees can conduct product and exhibitor searches, contact exhibitors for appointments, create agendas and maps of the floor plan (SmartRoute map feature) to ease navigation at the show – right from their mobile devices! Download Vision Mobile at

Step 4 – Create a Daily, Customized Agenda
Use Vision Expo’s interactive tools to create a personalized agenda with exhibitors, timely show specials, “must-see” new products, and exclusive parties and events.

Step 5 – Get to the Sands Expo & Convention Center and Check-in
Complimentary shuttle service is available to and from Vision Expo West (Sands Expo & Convention Center) and official host hotels. Once onsite, attendees can pick up their official show badge at Vision Expo’s New Attendee Check-In counter. Guests will be greeted by a Customer Care representative who will help to get you acquainted with key locations, inform you about special events and networking opportunities, and provide you with materials that will help guide you through your experience.

Step 6 – Get Ready to Navigate the Show!
Stop by one of the My Show Planner kiosks located in the main registration area to access your My Show Planner account and agenda, search exhibitors and brands, and view the floor plan. "Ask Me" representatives can also be found roaming the show with brightly colored "Ask Me" shirts and signs to answer any questions which may arise.

Step 7 – Enjoy Las Vegas!
There's plenty of time to get out of the Sands Expo & Convention Center and experience all that Las Vegas has to offer. Vision Expo has partnered with world-class dining, shopping, one-of-a-kind shows, entertainment, and more to bring you discounts to places all over the city. Review Vision Expo’s Entertainment Show Specials to decide where you're heading once the show ends.

International Vision Expo West will be held at the newly renovated Sands Expo & Convention Center in Las Vegas Oct. 2-5, 2013. For more tips and information, including a New Attendee Webinar, visit

International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2012, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.


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