International Vision Expo Takes Eyewear Back to School

August 25, 2016

Exhibitors, education sessions focus on children’s eye health, style and parent awareness.

Las Vegas, NV (August 25, 2016) –As the back-to-school season kicks off, International Vision Expo West is helping attendees reach a largely untapped audience with a variety of education sessions geared toward children’s eye health, as well as exhibitors displaying the latest eyewear and sunwear trends for children, teens and parents alike. Additionally, through its partnership with the Think About Your Eyes campaign – a national public awareness campaign aimed at educating consumers on the benefits of vision health – Vision Expo is arming attendees with the information they need to make informed eyewear purchasing decisions to successfully target these markets. This year’s event will be held in Las Vegas at the Sands Expo & Convention Center (Education: Sept. 14-17, 2016; Exhibition: Sept. 15-17, 2016).

While 25 percent of children have a vision problem that can interfere with learning and behavior, 60 percent of parents don’t feel an eye exam is an essential part of a child’s healthy check-up schedule. Think About Your Eyes – led by industry Visionaries – is working to change that with their latest effort featuring a virtual reality experience showing parents what it’s like to be a student with a vision impairment, and in tandem, Vision Expo is preparing eyecare providers for the needs of this specific audience.

Children’s vision correction is more nuanced and often requires a more specialized approach than that needed for adults. Vision Expo is taking the lead in showcasing the latest youth eyewear products and providing workshops on how to best serve children who need vision correction. Attendees can take advantage of the 320+ hours of education offered at Vision Expo, including sessions focusing on the latest in pediatric eye diseases and the psychology of pediatric dispensing, among other noteworthy topics.

Attendees can view the full education schedule online.

In addition to continuing education courses, the conference will offer 180,000 square feet of exhibit space showcasing company and product innovation; parties and events; co-located meetings; and press conferences announcing the launch/preview of new products. Many exhibitors have displays geared toward kids’ frames, with many more honing in on teens and young adults.

Vision Expo proudly supports the Think About Your Eyes campaign and its mission to educate consumers about the importance of vision health and annual comprehensive eye exams.

To learn more about Vision Expo, or to register, visit: www.VisionExpoWest.com.

ABOUT THE INTERNATIONAL VISION EXPO & CONFERENCE

International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com.


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