Delegate Profile

Phernell Walker


Company NamePure Optics


Mr. Walker is an internationally recognized educator and author of the text-book Pure Optics. He is a Master in Ophthalmic Optics, earned an MBA from Marylhurst University (Portland, OR), National Contact Lens Certified (NCLC) and a graduate of Hillsborough Community College with an Associate of Science Degree in Ophthalmic Optics. Mr. Walker has received multiple awards for his work in optics; Joseph Bruneni Award in Ophthalmic Optics from the Association of Schools and Colleges of Optometry, National Academy of Opticianry's Educator of the Year 2017, Beverly Meyers Achievement Award in Ophthalmic Optics (2011) and International Vision Expo's Visionary 2016. Mr. Walker serves on the Board of Directors for the American Board of Opticianry, National Academy of Opticianry, Vision Expo and the Commission Opticianry Accreditation.

Education Sessions

  • Fundamentals for the Newer Optician

    September 23, 2020, 1:45 PM - 3:45 PM, Sands Convention Center - TBD

    Opticians must be able to properly analyze prescriptions, select, fit, measure, and troubleshoot eyewear. This fun course explores analyzing spectacle prescrip...

    • Language: English
  • MBA Strategies to Maximizing Inventory ROI

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Every optical wants the highest inventory return on investment (ROI). It takes strategic thinking and planning to achieve consistent positive results. Join Ph...

    • Language: English
  • MBA Strategies to Managing Your Practice and Optical

    September 25, 2020, 9:45 AM - 11:45 AM, Sands Convention Center - TBD

    Today's owners, managers, and practice administrators have unique challenges operating a modern optical dispensary and practice. Learn how to leverage key MBA c...

    • Language: English
  • Advanced Ophthalmic Optics

    September 25, 2020, 5:45 PM - 6:45 PM, Sands Convention Center - TBD

    Ophthalmic Optics encompasses geometric, applied, and physiological optics. Optical formulae play a vital role in understanding these lens arrays and their appl...

    • Language: English
  • Mastering Prism

    September 26, 2020, 2:00 PM - 4:00 PM, Sands Convention Center - TBD

    Prism can present unique challenges even for the seasoned optician. Mastering the art and science of prism is made easy using the Pure Optics approach of combi...

    • Language: English