Contributor Profile

Jay Binkowitz

Job TitleMr.

Company NameTotal Eye Care Partners


Over the last 30 years, Mr. Binkowitz has had extensive experience in retail operations, merchandising & marketing, manufacturing & distribution, technology development, national sales, and on-site interactive consulting. With the development of GPN™, he created a unique company that provides independent practitioners with business management tools and processes and is the founder of The EDGE. Mr. Binkowitz served 2 years as the Benedict professor at the Houston College of Optometry and remains an adjunct professor. He has published articles in many eye care industry magazines and is a key note speaker at many industry events, both domestically and internationally. He is currently the Executive Vice President of Business Strategy & Field Operations for Total Eye Care Partners as well developing work shops for independents. Jay is a large supporter of the PMC {Pan Mass Challenge} and raises funds to support the fight against pediatric cancers as a member of Team Kermit. His personal passions include scuba diving , under water photography, international travel and most importantly time with his wife Bettina, family and friends.

Education Sessions

  • How To Measure Financial Success

    September 27, 2018, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    There are many ways to evaluate the financial viability of a practice and to assess the monetary health of the business. This course outlines the important step...

    • Language: English
  • My Best Business Lessons

    September 27, 2018, 9:45 AM - 10:45 AM, Sands Convention Center - 901-V

    All too often we spend a lot of time on initiatives that have very little benefit to our overall business goals. Using the strategies of our 5 senses this cours...

    • Language: English
  • Profiting With Vision Care Plans

    September 27, 2018, 11:00 AM - 12:00 PM, Sands Convention Center - 606-V

    Vision care plans are confusing and frustrating. Understanding how plans work and how to maximize profitability continues to elude us. Profiting with managed ca...

    • Language: English
  • How To Build the Ultimate Optical

    September 27, 2018, 5:00 PM - 6:00 PM, Sands Convention Center - 705-V

    The optical dispensary is the biggest profit center in most optometric practices but is often not up-to-date in its layout, design, product selection, and merch...

    • Language: English
  • Lost Revenue Opportunities and How to Reclaim Them

    September 28, 2018, 8:30 AM - 9:30 AM, Sands Convention Center - 304-S

    All too often we spend a lot of time on initiatives that have very little benefit to our overall business goals. This course will assess the strategic and organ...

    • Language: English
  • Private Equity and Eye Care: Should I Stay, or Should I Go?

    September 28, 2018, 9:45 AM - 11:45 AM, Sands Convention Center - 707-V

    The eye care industry has recently seen a significant interest from private equity (PE) firms to capitalize on the future projected growth opportunities of the ...

    • Language: English
  • Building Sales Without Selling

    September 28, 2018, 5:00 PM - 6:00 PM, Sands Convention Center - 903-V

    TMI is a selling strategy that doesn't sell, yet we all do it. We do not have to be salespeople to sell, we must be credible and trusted. Our patients want a sp...

    • Language: English
  • Key Performance Indicators That Drive Profits

    September 29, 2018, 12:30 PM - 1:30 PM, Sands Convention Center - 601-V

    KPIs are the heartbeat of your practice. Trying to measure your practice success without considering KPIs is like expecting your primary doctor to assess your ...

    • Language: English


We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.