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  • Perception of Value

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 901-V

    Every business, transaction, and even personal interaction creates a perception of value in the mind of the consumer/patient. This sub-conscious evaluation of ...

    • Language: English

  • Secrets to Generating New Patients Online

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1001-V

    Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should inc...

    • Language: English

  • Staffing a Winning Practice and Creating a Culture of Success

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    Staffing and culture are two of the keys to having a successful practice. This course will guide you through choosing the right employees for your team and crea...

    • Language: English

  • Strategies for Marketing in a Digital World

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    Marketing is fundamentally changing. Never before has it been so important to evaluate the money you're spending on advertising and measure the results you're ...

    • Language: English

  • Telemedicine in Optometry: Fight It or Embrace It?

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 707-V

    Telemedicine includes any technology that assists healthcare providers to deliver care to patients who are not in the same place and it is the fastest growing a...

    • Language: English

  • The Brain Science Behind Business

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 707-V

    This course discusses 8 topics from the Harvard Business Review Special Edition The Brain Science Behind Business. The focus is on what insights neuroscience o...

    • Language: English

  • The Financial Impact of Optometry on the Healthcare System

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 707-V

    An analysis of current prescribing and billing habits of optometrists allows us to evaluate the impact optometrists have on the healthcare system. Information p...

    • Language: English

  • The Optical World of 3D Printing...Frames and Lenses

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 705-V

    The world of 3D Printing has arrived in ophthalmics. During this course, you will be introduced to the optics of 3D lens printing, including the 'ink' used, an...

    • Language: English

  • The Psychology of the Patient Encounter

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 905-V

    Today's practice is a mix of medical knowledge, technical information and retail salesmanship. Being able to blend the medical and technical aspects of eye car...

    • Language: English

  • The Secrets of Hiring Right

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 907-V

    The choice about who to hire may be the single most important decision leaders make. Evidence shows that hiring skilled, motivated staff dramatically increases ...

    • Language: English

  • The Value of Specialty Services

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 707-V

    A systematic approach for determining the appropriate fee structure for adding new and specialty services to a practice offering. Information provided in this c...

    • Language: English

  • Using Creativity to Differentiate Yourself from Another Practice

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 1003-V

    Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice...

    • Language: English

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