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2019 Courses

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  • EyeInnovate Marketing Workshop - Make Instagram Rock For Your Eye Care Business

    September 18, 2019, 8:00 AM - 10:00 AM, Sands Convention Center - 1005-V

    Instagram is exploding as the go-to social channel for Optical. Take this workshop to learn the 10 steps to creating an effective and engaging Instagram page. ...

    • Language: English

  • Effective and Efficient Use of Technology in Practice: Grand Rounds

    September 18, 2019, 9:15 AM - 11:15 AM, Sands Convention Center - 503-V

    This grand rounds style of case presentations will highlight how to integrate advance technology in specialty contact lens practice. Technologies discussed wil...

    • Language: English

  • EyeInnovate Marketing Workshop - Building An Online Presence Through Powerful Digital Marketing Strategy

    September 18, 2019, 10:15 AM - 12:15 PM, Sands Convention Center - 1005-V

    There are 104 million online searches for eye care related products and services each month. The eye care consumer is online, period! This workshop will cover...

    • Language: English

  • EyeInnovate Marketing Workshop - The Power of Video & Blogging For Eye Care Businesses

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 1005-V

    Don't miss this opportunity to take in a workshop like no other in the industry. You will learn the power that video and blogging can do for your business and ...

    • Language: English

  • EyeInnovate Marketing Workshop - The Biggest Marketing Opportunity Most ECPs Are Missing! Merchandising & Interior Messaging

    September 18, 2019, 3:45 PM - 5:45 PM, Sands Convention Center - 1005-V

    This workshop focuses on where marketing can turn into sales. Once you have customers in your office what can take them from shopper to buyer? We will teach y...

    • Language: English

  • Eye AI: Will machine based learning (MBL) augment or displace us in the coming decade?

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - 707-V

    This course explores the future of technological advances like AI, MBL, and big data and the impact they will have on healthcare and our profession. Stay abreas...

    • Language: English

  • Eye Care Beyond Black and White - Color Vision Changes in Macular Disease

    September 19, 2019, 7:15 AM - 8:15 AM, Sands Convention Center - 707-V

    Standard visual examination relies almost exclusively on visual acuity measurements with maximal black on white contrast. Vision care can be improved by acknowl...

    • Language: English

  • Every Frame Has a Story-How to Tell It & Sell It!

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 304-S

    Before you place a frame on the patient, it helps to know the story behind it. Where did the design come from? Why are certain materials and colors chosen? Who ...

    • Language: English

  • Eyecare Business Eyewear Trends Presentation: Catch Fall’s EIGHT Biggest Eyewear Fashion Trends!

    September 19, 2019, 11:00 AM - 11:30 AM, Sands Convention Center - BRIDGE

    Are neon accents, vintage throwbacks, and angular silhouettes a part of your eyewear mix? Join Erinn Morgan, Eyecare Business Magazine’s Editor-in-Chief + Edito...

    • Language: English

  • Extraordinary Customer Service Models

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 304-S

    Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of so...

    • Language: English

  • Eyewear Trends & Selection Techniques

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 905-V

    There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion sa...

    • Language: English

  • Eye Diseases Opticians and Technicians Should Know About

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 304-S

    Technicians and opticians often encounter patients' questions about a variety of ocular conditions. It's in the best interest of quality of patient care that te...

    • Language: English

  • EYE2EYE Series Keynote: Courageous Creativity with Piera Gelardi

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - BRIDGE

    How do you sustain a childlike wonder and exuberant creativity as you grow a multi-million dollar, global business? Executive Creative Director and co-founder o...

    • Language: English

  • EYE2EYE Series - Keynote

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - BRIDGE

    More information coming soon!

    • Language: English

  • Eye2Eye Series: The Leadership Forum - The Psychology of Leadership and Success

    September 20, 2019, 10:00 AM - 12:00 PM, Sands Convention Center - BRIDGE

    Leadership is influence. Effective leaders possess the skills and knowledge to persuade others into action. They set the tone and direction for the organization...

    • Language: English

  • Eye2Eye Series: The Leadership Forum - Effective Communication

    September 20, 2019, 1:00 PM - 2:00 PM, Sands Convention Center - BRIDGE

    Leadership is influence. Effective leaders possess the skills and knowledge to persuade others into action. They set the tone and direction for the organization...

    • Language: English

  • Eye2Eye Series: The Leadership Forum - Action Planning and Execution Strategy

    September 20, 2019, 2:15 PM - 3:15 PM, Sands Convention Center - BRIDGE

    Leadership is influence. Effective leaders possess the skills and knowledge to persuade others into action. They set the tone and direction for the organization...

    • Language: English

  • Eschenbach/Fidelco Service Dogs Partner Program

    September 20, 2019, 2:30 PM - 3:00 PM, Location: OptiCon Hub

    Eschenbach’s sponsored Fidelco German Shepherd guide dog puppy Magno will be celebrating his first Birthday at Vision Expo West! You can come sing “Happy Birthd...

    • Language: English

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