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2019 Courses

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  • EyeInnovate Marketing Workshop - Make Instagram Rock For Your Eye Care Business

    September 18, 2019, 8:00 AM - 10:00 AM, Sands Convention Center - 1005-V

    Instagram is exploding as the go-to social channel for Optical. Take this workshop to learn the 10 steps to creating an effective and engaging Instagram page. ...

    • Language: English

  • EyeInnovate Marketing Workshop - Building An Online Presence Through Powerful Digital Marketing Strategy

    September 18, 2019, 10:15 AM - 12:15 PM, Sands Convention Center - 1005-V

    There are 104 million online searches for eye care related products and services each month. The eye care consumer is online, period! This workshop will cover...

    • Language: English

  • EyeInnovate Marketing Workshop - The Power of Video & Blogging For Eye Care Businesses

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 1005-V

    Don't miss this opportunity to take in a workshop like no other in the industry. You will learn the power that video and blogging can do for your business and ...

    • Language: English

  • EyeInnovate Marketing Workshop - The Biggest Marketing Opportunity Most ECPs Are Missing! Merchandising & Interior Messaging

    September 18, 2019, 3:45 PM - 5:45 PM, Sands Convention Center - 1005-V

    This workshop focuses on where marketing can turn into sales. Once you have customers in your office what can take them from shopper to buyer? We will teach y...

    • Language: English

  • Contagious Leadership Spreading Passion and Purpose

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1005-V

    The behaviors, attitudes, beliefs, actions and perspectives of any leader are contagious to its followers. Like a virus, our words, body language and mood direc...

    • Language: English

  • Frame Dispensing of the Future

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 1005-V

    This course will showcase the current trends and technologies in frame styling. You'll learn how these technologies provide consumers with more options when cho...

    • Language: English

  • Innovations in Dry Eye Treatments

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1005-V

    Optometrys role in the medical treatment of eye care problems will continue to increase as health care evolves. It is critical for optometrists to be proficient...

    • Language: English

  • Patient Communication and Sales Strategies

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1005-V

    Today's patients are more demanding and have higher expectations than ever before. The Baby Boomers are accustomed to getting what they what when they want it. ...

    • Language: English

  • The Science, Art, and Attitude of Frame and Lens Selection

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 1005-V

    Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differ...

    • Language: English

  • How to Maximize Revenue and Profits with Vision Care Plans

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1005-V

    Accepting Vision Care Plans is a double-edged sword. On the one hand many patients have Vision Care Insurance and their business contributes to the overall heal...

    • Language: English

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