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2020 Courses

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  • Creating Patient Touchpoints

    September 23, 2020, 1:45 PM - 3:45 PM, Sands Convention Center - TBD

    Upon completion of this course you will understand the importance of patient touchpoints throughout the journey of the patient experience in your office. This c...

    • Language: English

  • Best Practices - Spectacle Lens Management

    September 23, 2020, 4:15 PM - 5:15 PM, Sands Convention Center - TBD

    "If you don't measure it, you can't fix it." An apt quote that correctly describes this course – a way to look at the metrics of your office. With those numbers...

    • Language: English

  • Creating Perceived Value

    September 23, 2020, 5:45 PM - 6:45 PM, Sands Convention Center - TBD

    Value perception is comprised of five levers which drive the worth consumers assign to products and services. By recognizing and maximizing each lever, the pra...

    • Language: English

  • The Elderly…Dispensing Tips to Practice By

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    When assisting the elderly, ECPs can do a lot to help enhance their visual experience and improve the quality of life by providing optical solutions to their su...

    • Language: English

  • MBA Strategies to Maximizing Inventory ROI

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Every optical wants the highest inventory return on investment (ROI). It takes strategic thinking and planning to achieve consistent positive results. Join Ph...

    • Language: English

  • Enhance Your Communication Skills

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Communication and respect between optical professionals may define the outcome of your patient's visit. We will examine simple modifications to communication th...

    • Language: English

  • The Secrets of Creating Patient Loyalty

    September 24, 2020, 10:00 AM - 11:00 AM, Sands Convention Center - TBD

    This is a course designed to promote pro-activity in a hyper competitive market. We will examine the numerous eye care choices our patients are faced with dail...

    • Language: English

  • Branded Eyewear – What’s The Big Deal?

    September 24, 2020, 10:00 AM - 11:00 AM, Sands Convention Center - TBD

    New eyewear brands are constantly being released, so big deal. This course takes a good look at the importance of branding in the optical industry, along with o...

    • Language: English

  • Myopia

    September 24, 2020, 11:30 AM - 12:30 PM, Sands Convention Center - TBD

    The prevalence of myopia is rapidly increasing around the world. Furthermore, unlike other refractive conditions, myopia increases the risk of ocular pathology...

    • Language: English

  • Creating an Indispensable Impression

    September 24, 2020, 11:30 AM - 12:30 PM, Sands Convention Center - TBD

    First impressions dictate the atmosphere of our patient's experience. We will discuss our ability to maximize a positive appointment through phone etiquette , s...

    • Language: English

  • A Positive Approach to Patient Objections

    September 24, 2020, 11:30 AM - 12:30 PM, Sands Convention Center - TBD

    There are days when we as eyecare professional feel resistance from our patients. Whether the objection is price, compliancy, or understanding the technology yo...

    • Language: English

  • Your Digital Score -The Secret to Attracting New Patients

    September 24, 2020, 3:30 PM - 5:30 PM, Sands Convention Center - TBD

    How are patients searching and choosing their vision care providers today? It seems that we are missing the mark on getting in new patients. This is vital to a ...

    • Language: English

  • The O'Keefe Sisters Top Dispensing Tips

    September 24, 2020, 3:30 PM - 5:30 PM, Sands Convention Center - TBD

    Dispensing prescription eyewear is an enjoyable and challenging process. Many times throughout the day, eyecare professionals troubleshoot optical problems. Oft...

    • Language: English

  • BRIEN HOLDEN VISION INSTITUTE Managing Myopia for Staff: Communication and Marketing Workshop

    September 24, 2020, 3:30 PM - 5:30 PM, Sands Convention Center - TBD

    This workshop will cover the important role that staff plays to communicate the risks of myopia, the available interventions, the benefits of managing myopia, a...

    • Language: English

  • Trust and the Coordination of Care

    September 24, 2020, 6:00 PM - 7:00 PM, Sands Convention Center - TBD

    Efficiency in eye care means a number of professionals working together. Understanding everyone's role is critically important. Presenting a unique perspectiv...

    • Language: English

  • Anatomy of a Successful Optical Business

    September 25, 2020, 8:15 AM - 9:15 AM, Sands Convention Center - TBD

    The need for personalized, customer-focused service is ever present. In order to be successful, we must be able to identify, meet and exceed customer/client/pa...

    • Language: English

  • 3 Steps to a More Profitable Practice

    September 25, 2020, 8:15 AM - 9:15 AM, Sands Convention Center - TBD

    A large portion of the average ophthalmic practice's income is from optical sales. Though Optical sales may look easy, it is a skill to be learned, developed, a...

    • Language: English

  • MBA Strategies to Managing Your Practice and Optical

    September 25, 2020, 9:45 AM - 11:45 AM, Sands Convention Center - TBD

    Today's owners, managers, and practice administrators have unique challenges operating a modern optical dispensary and practice. Learn how to leverage key MBA c...

    • Language: English

  • Dealing With Difficult Patients

    September 25, 2020, 3:15 PM - 5:15 PM, Sands Convention Center - TBD

    This course is designed to identify proper and improper patient encounters and to discuss ways to neutralize difficult patient situations. The course will addr...

    • Language: English

  • Fashion Optical Dispensing

    September 25, 2020, 5:45 PM - 6:45 PM, Sands Convention Center - TBD

    While the primary role of optical dispensing is to translate the refraction to a physical set of eyewear, the patient is oftentimes more concerned with the 'loo...

    • Language: English

  • Connecting the Refraction with the Patient's Prescriptions

    September 25, 2020, 5:45 PM - 6:45 PM, Sands Convention Center - TBD

    Understanding the relationship between the refraction and the patient's Rx is vital for communicating visual situations with our patients/clients. Knowing how ...

    • Language: English

  • Attracting Quality Staff in a Full Employment Market

    September 26, 2020, 7:00 AM - 8:00 AM, Sands Convention Center - TBD

    Finding and keeping quality staff is always a mammoth task for the small business owner and today that task is more difficult in our full employment economy. Co...

    • Language: English

  • Maximize Revenue and Profits with Vision Care Plans

    September 26, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Accepting Vision Care Plans is a double-edged sword. On the one hand many patients have Vision Care Insurance and their business contributes to the overall heal...

    • Language: English

  • Breaking Current Practice Barriers

    September 26, 2020, 10:00 AM - 11:00 AM, Sands Convention Center - TBD

    Today's patient has many choices to receive eyecare and eyewear. It is the role of every staff member to provide enhanced patient care to ensure the prospective...

    • Language: English

  • Vendor Selection and Evaluation

    September 26, 2020, 2:00 PM - 4:00 PM, Sands Convention Center - TBD

    This course will help you understand how many frames you need based on your practice's demographics. You will learn how to select the companies you need to work...

    • Language: English

  • Demonstrating a Positive Attitude to Patients

    September 26, 2020, 2:00 PM - 4:00 PM, Sands Convention Center - TBD

    We all know someone who is a clear-cut optimist or pessimist. • Your co-worker bounces into the office and cheerily announces her next great life plan • Your n...

    • Language: English