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2019 Courses

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  • Conflict Avoidance and Resolution

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 903-V

    Conflict avoidance is always the best policy. Our hope is that each patient has a good experience and there is no conflict to resolve. This class will cover how...

    • Language: English

  • Managing the Patient's Medical Concerns & the Optical Design

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 907-V

    In this interactive course, attendees will evaluate several patient medical case studies and design a solution involving prescription eyeglasses, or contact len...

    • Language: English

  • Ten Business Reasons for Fitting More Daily Disposable Soft Lenses

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - 807-V

    Single use soft contact lenses have been around for two decades now, yet this modality has not been embraced by practitioners in North America as much as it has...

    • Language: English

  • Coding and Billing for Front Office

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - 1001-V

    In today's optometric practice, insurance is a major source of a practice's income, including both government and private company coverage. Each year, it seems...

    • Language: English

  • Who's Going to Train These People?

    September 18, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 705-V

    Our biggest challenge in practices today is staff. Having enough and getting them trained properly. We can't always find staff with experience so we have to tra...

    • Language: English

  • Frame Board Management

    September 18, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 905-V

    A well-managed frame board is at the heart of every successful optical dispensary. That's why practices that take the initial extra time to carefully review and...

    • Language: English

  • Telemedicine in Optometry: Fight It or Embrace It?

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 707-V

    Telemedicine includes any technology that assists healthcare providers to deliver care to patients who are not in the same place and it is the fastest growing a...

    • Language: English

  • Strategies for Marketing in a Digital World

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    Marketing is fundamentally changing. Never before has it been so important to evaluate the money you're spending on advertising and measure the results you're ...

    • Language: English

  • Staffing a Winning Practice and Creating a Culture of Success

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    Staffing and culture are two of the keys to having a successful practice. This course will guide you through choosing the right employees for your team and crea...

    • Language: English

  • Must Have Eyewear Trends for 2020

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 302-S

    The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be ...

    • Language: English

  • DISC- The Science of Communicating and Connecting with People

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 905-V

    From kindergarten through college there is much emphasis on our grades and technical abilities and we sometimes lose sight of a very important skill -- how to c...

    • Language: English

  • The Financial Impact of Optometry on the Healthcare System

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 707-V

    An analysis of current prescribing and billing habits of optometrists allows us to evaluate the impact optometrists have on the healthcare system. Information p...

    • Language: English

  • Every Frame Has a Story-How to Tell It & Sell It!

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 304-S

    Before you place a frame on the patient, it helps to know the story behind it. Where did the design come from? Why are certain materials and colors chosen? Who ...

    • Language: English

  • Building Phenomenal Phone Skills

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 905-V

    In this course you will learn that the telephone can be a valuable tool for drawing patients into your practice or a negative that turns people away. This is th...

    • Language: English

  • Inventory Made Easy

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 1003-V

    An essential part of being an optician is the ability to effectively manage an optical dispensary/ business. One of the fundamental elements of running a succe...

    • Language: English

  • The Value of Specialty Services

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 707-V

    A systematic approach for determining the appropriate fee structure for adding new and specialty services to a practice offering. Information provided in this c...

    • Language: English

  • The Optical World of 3D Printing...Frames and Lenses

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 705-V

    The world of 3D Printing has arrived in ophthalmics. During this course, you will be introduced to the optics of 3D lens printing, including the 'ink' used, an...

    • Language: English

  • Mentoring New Opticians

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 905-V

    Eye care professionals serving in the role of a mentor lack training and references regarding mentoring procedures and the evaluation of competencies performed ...

    • Language: English

  • Extraordinary Customer Service Models

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 304-S

    Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of so...

    • Language: English

  • Using Creativity to Differentiate Yourself from Another Practice

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 1003-V

    Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice...

    • Language: English

  • Perception of Value

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 901-V

    Every business, transaction, and even personal interaction creates a perception of value in the mind of the consumer/patient. This sub-conscious evaluation of ...

    • Language: English

  • Five Zones of Practice Operations

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 805-V

    Successful businesses divide their enterprise into a number of strategic centers for profitability. Optometric practices are no exception. This course challenge...

    • Language: English

  • Eyewear Trends & Selection Techniques

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 905-V

    There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion sa...

    • Language: English

  • The Secrets of Hiring Right

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 907-V

    The choice about who to hire may be the single most important decision leaders make. Evidence shows that hiring skilled, motivated staff dramatically increases ...

    • Language: English

  • The Brain Science Behind Business

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 707-V

    This course discusses 8 topics from the Harvard Business Review Special Edition The Brain Science Behind Business. The focus is on what insights neuroscience o...

    • Language: English

  • Methods of Leading and Managing Your Business

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 903-V

    Today's owners, managers, and practice administrators have unique challenges operating a modern optical dispensary and practice. Learn how to leverage key MBA c...

    • Language: English

  • Secrets to Generating New Patients Online

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1001-V

    Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should inc...

    • Language: English

  • Legendary Service in Eye Care

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 901-V

    Understanding what it takes to deliver Legendary Service and excellence in eye care using The Ritz Carlton experience and service examples. Developing an action...

    • Language: English

  • Continuous Performance Management

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 807-V

    The tra­di­tion­al annu­al staff / doctor appraisal has inher­ent flaws. Forward thinking businesses are turn­ing to Con­tin­u­ous Per­for­mance Man­age­ment (k...

    • Language: English

  • The Psychology of the Patient Encounter

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 905-V

    Today's practice is a mix of medical knowledge, technical information and retail salesmanship. Being able to blend the medical and technical aspects of eye car...

    • Language: English

  • CANCELLED COURSE -- Secrets to Effective Optical Marketing

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners to the ...

    • Language: English

  • Patient Communication and Sales Strategies

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1005-V

    Today's patients are more demanding and have higher expectations than ever before. The Baby Boomers are accustomed to getting what they what when they want it. ...

    • Language: English

  • How to Build a Great Staff

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1003-V

    The most difficult aspect of running a practice is the management of the staff. This course examines how to acquire great staff, to motivate them, and to build ...

    • Language: English

  • Whats Next...The Blind Spots of Practice Profitability

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 905-V

    This class explores how many key performance indicators are related and how we can make changes to become more profitable. By applying the concepts discussed ou...

    • Language: English

  • Must Have Eyewear Trends for 2020

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 901-V

    The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be ...

    • Language: English

  • Learning the Critical Building Blocks of Your Business

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 907-V

    This workshop is intended for those who are thinking about opening a new practice, buying a practice and for those that are trying to grow their current practic...

    • Language: English

  • Future Business Trends Happening Now

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 905-V

    Megatrends- what are they? Megatrends are powerful, irreversible changes within our society that are redefining our everyday lives, from how we work to what we ...

    • Language: English

  • The Profitable Owner: Eradicating Poverty

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 807-V

    The number one financial challenge facing most optometric practice owners today is poor cash flow. Doctor owners often fall prey to focusing too much on top lin...

    • Language: English

  • Office Visits and Documentation Guidelines: The Value of Care

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 903-V

    A systematic approach for determining the appropriate level of evaluation and management and ophthalmological codes allows for a practical understanding of when...

    • Language: English

  • Eye2Eye Series: The Leadership Forum - The Psychology of Leadership and Success

    September 20, 2019, 10:00 AM - 12:00 PM, Sands Convention Center - BRIDGE

    Leadership is influence. Effective leaders possess the skills and knowledge to persuade others into action. They set the tone and direction for the organization...

    • Language: English

  • It's Your Optical, So What Would You Do Next?

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 903-V

    In this interactive course, attendees will serve as business advisers and decision makers at each step of an evolving and unfolding case study. Attendees will e...

    • Language: English

  • The Science, Art, and Attitude of Frame and Lens Selection

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 1005-V

    Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differ...

    • Language: English

  • Private Equity and Eyecare - Should I Stay or Should I Go?

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 202-S

    The eye care industry has recently seen a significant interest from private equity PE firms to capitalize on the future projected growth opportunities of the ey...

    • Language: English

  • Motivation for an Exceptional Performance

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 901-V

    The role of a motivator, mentor or leader is a very important role to every organization and every team. A team devoid of leadership, gaudiness, inspiration and...

    • Language: English

  • How to Maximize Revenue and Profits with Vision Care Plans

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1005-V

    Accepting Vision Care Plans is a double-edged sword. On the one hand many patients have Vision Care Insurance and their business contributes to the overall heal...

    • Language: English

  • Neuromarketing

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 705-V

    The concept of neuromarketing combines marketing, psychology and neuroscience. Research conducted in this area helps us understand how and why our patients make...

    • Language: English

  • Spectacle Lens Material Decision Tree

    September 21, 2019, 7:15 AM - 8:15 AM, Sands Convention Center - 703-V

    Once upon a time the only lens material available to the ophthalmic professional was glass. Then along came resin lenses in the form of CR-39 and polycarbonate....

    • Language: English

  • Let's Have a Meeting! Effective and Efficient Staff Meetings at Last

    September 21, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    According to a recent survey posted on officebroker.com, most employees waste more than a year of their lives attending useless business meetings. After attendi...

    • Language: English

  • Creating Customers for Life

    September 21, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 606-V

    You will gain an insight of the importance of creating a fully engaged customer culture. You will understand the steps required to create an environment that is...

    • Language: English

  • Leadership DNA or Learned Skill?

    September 21, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 705-V

    Every eye care professional strives to provide exceptional service to all their customers all the time. One of the most important ways to achieve this goal is t...

    • Language: English

  • Competing with Internet Eyeglass Sellers

    September 21, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 606-V

    "I saw them way cheaper on line." We've all heard something like that at least a hundred times. After attending this highly interactive, dynamic session, you wi...

    • Language: English

  • How to Irritate Your Patients

    September 21, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 901-V

    Sometimes the best way to understand something is to identify and understand its opposite. After attending this tongue-in-cheek-yet-serious one-hour, dynamic se...

    • Language: English

  • Inventory Made Easy

    September 21, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 703-V

    An essential part of being an optician is the ability to effectively manage an optical dispensary/ business. One of the fundamental elements of running a succe...

    • Language: English

  • The 7 Habits of Highly Effective Opticians

    September 21, 2019, 1:45 PM - 3:45 PM, Sands Convention Center - 606-V

    This two-hour course was developed around the framework of Dr. Stephen R. Covey's bestselling masterwork, The 7 Habits of Highly Effective People. It is neither...

    • Language: English

  • Building Business Acumen: The Five Essential Financial Building Blocks

    September 21, 2019, 1:45 PM - 3:45 PM, Sands Convention Center - 703-V

    Optometrists receive very little business training during the traditional 4-year optometric curriculum. Yet, most ODs find themselves, at some point, responsibl...

    • Language: English

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