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  • Strategies for Marketing in a Digital World

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    Marketing is fundamentally changing. Never before has it been so important to evaluate the money you're spending on advertising and measure the results you're ...

    • Language: English

  • Staffing a Winning Practice and Creating a Culture of Success

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    Staffing and culture are two of the keys to having a successful practice. This course will guide you through choosing the right employees for your team and crea...

    • Language: English

  • Secrets to Generating New Patients Online

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1001-V

    Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should inc...

    • Language: English

  • Spectacle Lens Material Decision Tree

    September 21, 2019, 7:15 AM - 8:15 AM, Sands Convention Center - 703-V

    Once upon a time the only lens material available to the ophthalmic professional was glass. Then along came resin lenses in the form of CR-39 and polycarbonate....

    • Language: English

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