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2020 Courses

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1 - 12 of 26 results

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  • Creating Patient Touchpoints

    September 23, 2020, 1:45 PM - 3:45 PM, Sands Convention Center - TBD

    Upon completion of this course you will understand the importance of patient touchpoints throughout the journey of the patient experience in your office. This c...

    • Language: English

  • Best Practices - Spectacle Lens Management

    September 23, 2020, 4:15 PM - 5:15 PM, Sands Convention Center - TBD

    "If you don't measure it, you can't fix it." An apt quote that correctly describes this course – a way to look at the metrics of your office. With those numbers...

    • Language: English

  • Creating Perceived Value

    September 23, 2020, 5:45 PM - 6:45 PM, Sands Convention Center - TBD

    Value perception is comprised of five levers which drive the worth consumers assign to products and services. By recognizing and maximizing each lever, the pra...

    • Language: English

  • The Elderly…Dispensing Tips to Practice By

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    When assisting the elderly, ECPs can do a lot to help enhance their visual experience and improve the quality of life by providing optical solutions to their su...

    • Language: English

  • MBA Strategies to Maximizing Inventory ROI

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Every optical wants the highest inventory return on investment (ROI). It takes strategic thinking and planning to achieve consistent positive results. Join Ph...

    • Language: English

  • Enhance Your Communication Skills

    September 24, 2020, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Communication and respect between optical professionals may define the outcome of your patient's visit. We will examine simple modifications to communication th...

    • Language: English

  • The Secrets of Creating Patient Loyalty

    September 24, 2020, 10:00 AM - 11:00 AM, Sands Convention Center - TBD

    This is a course designed to promote pro-activity in a hyper competitive market. We will examine the numerous eye care choices our patients are faced with dail...

    • Language: English

  • Branded Eyewear – What’s The Big Deal?

    September 24, 2020, 10:00 AM - 11:00 AM, Sands Convention Center - TBD

    New eyewear brands are constantly being released, so big deal. This course takes a good look at the importance of branding in the optical industry, along with o...

    • Language: English

  • Myopia

    September 24, 2020, 11:30 AM - 12:30 PM, Sands Convention Center - TBD

    The prevalence of myopia is rapidly increasing around the world. Furthermore, unlike other refractive conditions, myopia increases the risk of ocular pathology...

    • Language: English

  • Creating an Indispensable Impression

    September 24, 2020, 11:30 AM - 12:30 PM, Sands Convention Center - TBD

    First impressions dictate the atmosphere of our patient's experience. We will discuss our ability to maximize a positive appointment through phone etiquette , s...

    • Language: English

  • A Positive Approach to Patient Objections

    September 24, 2020, 11:30 AM - 12:30 PM, Sands Convention Center - TBD

    There are days when we as eyecare professional feel resistance from our patients. Whether the objection is price, compliancy, or understanding the technology yo...

    • Language: English

  • Your Digital Score -The Secret to Attracting New Patients

    September 24, 2020, 3:30 PM - 5:30 PM, Sands Convention Center - TBD

    How are patients searching and choosing their vision care providers today? It seems that we are missing the mark on getting in new patients. This is vital to a ...

    • Language: English