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2019 Courses

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  • CANCELLED COURSE -- Secrets to Effective Optical Marketing

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners to the ...

    • Language: English

  • Patient Communication and Sales Strategies

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1005-V

    Today's patients are more demanding and have higher expectations than ever before. The Baby Boomers are accustomed to getting what they what when they want it. ...

    • Language: English

  • How to Build a Great Staff

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1003-V

    The most difficult aspect of running a practice is the management of the staff. This course examines how to acquire great staff, to motivate them, and to build ...

    • Language: English

  • Whats Next...The Blind Spots of Practice Profitability

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 905-V

    This class explores how many key performance indicators are related and how we can make changes to become more profitable. By applying the concepts discussed ou...

    • Language: English

  • Must Have Eyewear Trends for 2020

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 901-V

    The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be ...

    • Language: English

  • Learning the Critical Building Blocks of Your Business

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 907-V

    This workshop is intended for those who are thinking about opening a new practice, buying a practice and for those that are trying to grow their current practic...

    • Language: English

  • Future Business Trends Happening Now

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 905-V

    Megatrends- what are they? Megatrends are powerful, irreversible changes within our society that are redefining our everyday lives, from how we work to what we ...

    • Language: English

  • The Profitable Owner: Eradicating Poverty

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 807-V

    The number one financial challenge facing most optometric practice owners today is poor cash flow. Doctor owners often fall prey to focusing too much on top lin...

    • Language: English

  • Office Visits and Documentation Guidelines: The Value of Care

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 903-V

    A systematic approach for determining the appropriate level of evaluation and management and ophthalmological codes allows for a practical understanding of when...

    • Language: English

  • Eye2Eye Series: The Leadership Forum - The Psychology of Leadership and Success

    September 20, 2019, 10:00 AM - 12:00 PM, Sands Convention Center - BRIDGE

    Leadership is influence. Effective leaders possess the skills and knowledge to persuade others into action. They set the tone and direction for the organization...

    • Language: English

  • It's Your Optical, So What Would You Do Next?

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 903-V

    In this interactive course, attendees will serve as business advisers and decision makers at each step of an evolving and unfolding case study. Attendees will e...

    • Language: English

  • The Science, Art, and Attitude of Frame and Lens Selection

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 1005-V

    Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differ...

    • Language: English

  • Private Equity and Eyecare - Should I Stay or Should I Go?

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 202-S

    The eye care industry has recently seen a significant interest from private equity PE firms to capitalize on the future projected growth opportunities of the ey...

    • Language: English

  • Motivation for an Exceptional Performance

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 901-V

    The role of a motivator, mentor or leader is a very important role to every organization and every team. A team devoid of leadership, gaudiness, inspiration and...

    • Language: English

  • How to Maximize Revenue and Profits with Vision Care Plans

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1005-V

    Accepting Vision Care Plans is a double-edged sword. On the one hand many patients have Vision Care Insurance and their business contributes to the overall heal...

    • Language: English

  • Neuromarketing

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 705-V

    The concept of neuromarketing combines marketing, psychology and neuroscience. Research conducted in this area helps us understand how and why our patients make...

    • Language: English

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