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  • Managing the Patient's Medical Concerns & the Optical Design

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 907-V

    In this interactive course, attendees will evaluate several patient medical case studies and design a solution involving prescription eyeglasses, or contact len...

    • Language: English

  • Ten Business Reasons for Fitting More Daily Disposable Soft Lenses

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - 807-V

    Single use soft contact lenses have been around for two decades now, yet this modality has not been embraced by practitioners in North America as much as it has...

    • Language: English

  • Frame Board Management

    September 18, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 905-V

    A well-managed frame board is at the heart of every successful optical dispensary. That's why practices that take the initial extra time to carefully review and...

    • Language: English

  • Strategies for Marketing in a Digital World

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    Marketing is fundamentally changing. Never before has it been so important to evaluate the money you're spending on advertising and measure the results you're ...

    • Language: English

  • Staffing a Winning Practice and Creating a Culture of Success

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    Staffing and culture are two of the keys to having a successful practice. This course will guide you through choosing the right employees for your team and crea...

    • Language: English

  • Every Frame Has a Story-How to Tell It & Sell It!

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 304-S

    Before you place a frame on the patient, it helps to know the story behind it. Where did the design come from? Why are certain materials and colors chosen? Who ...

    • Language: English

  • Inventory Made Easy

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 1003-V

    An essential part of being an optician is the ability to effectively manage an optical dispensary/ business. One of the fundamental elements of running a succe...

    • Language: English

  • The Optical World of 3D Printing...Frames and Lenses

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 705-V

    The world of 3D Printing has arrived in ophthalmics. During this course, you will be introduced to the optics of 3D lens printing, including the 'ink' used, an...

    • Language: English

  • Mentoring New Opticians

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 905-V

    Eye care professionals serving in the role of a mentor lack training and references regarding mentoring procedures and the evaluation of competencies performed ...

    • Language: English

  • Using Creativity to Differentiate Yourself from Another Practice

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 1003-V

    Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice...

    • Language: English

  • Eyewear Trends & Selection Techniques

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 905-V

    There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion sa...

    • Language: English

  • The Secrets of Hiring Right

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 907-V

    The choice about who to hire may be the single most important decision leaders make. Evidence shows that hiring skilled, motivated staff dramatically increases ...

    • Language: English

  • Methods of Leading and Managing Your Business

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 903-V

    Today's owners, managers, and practice administrators have unique challenges operating a modern optical dispensary and practice. Learn how to leverage key MBA c...

    • Language: English

  • Secrets to Generating New Patients Online

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1001-V

    Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should inc...

    • Language: English

  • CANCELLED COURSE -- Secrets to Effective Optical Marketing

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners to the ...

    • Language: English

  • Patient Communication and Sales Strategies

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1005-V

    Today's patients are more demanding and have higher expectations than ever before. The Baby Boomers are accustomed to getting what they what when they want it. ...

    • Language: English

  • Future Business Trends Happening Now

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 905-V

    Megatrends- what are they? Megatrends are powerful, irreversible changes within our society that are redefining our everyday lives, from how we work to what we ...

    • Language: English

  • It's Your Optical, So What Would You Do Next?

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 903-V

    In this interactive course, attendees will serve as business advisers and decision makers at each step of an evolving and unfolding case study. Attendees will e...

    • Language: English

  • The Science, Art, and Attitude of Frame and Lens Selection

    September 20, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 1005-V

    Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differ...

    • Language: English

  • Motivation for an Exceptional Performance

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 901-V

    The role of a motivator, mentor or leader is a very important role to every organization and every team. A team devoid of leadership, gaudiness, inspiration and...

    • Language: English

  • How to Maximize Revenue and Profits with Vision Care Plans

    September 20, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1005-V

    Accepting Vision Care Plans is a double-edged sword. On the one hand many patients have Vision Care Insurance and their business contributes to the overall heal...

    • Language: English

  • Spectacle Lens Material Decision Tree

    September 21, 2019, 7:15 AM - 8:15 AM, Sands Convention Center - 703-V

    Once upon a time the only lens material available to the ophthalmic professional was glass. Then along came resin lenses in the form of CR-39 and polycarbonate....

    • Language: English

  • Creating Customers for Life

    September 21, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 606-V

    You will gain an insight of the importance of creating a fully engaged customer culture. You will understand the steps required to create an environment that is...

    • Language: English

  • Leadership DNA or Learned Skill?

    September 21, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 705-V

    Every eye care professional strives to provide exceptional service to all their customers all the time. One of the most important ways to achieve this goal is t...

    • Language: English

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