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  • Conflict Avoidance and Resolution

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 903-V

    Conflict avoidance is always the best policy. Our hope is that each patient has a good experience and there is no conflict to resolve. This class will cover how...

    • Language: English

  • Managing the Patient's Medical Concerns & the Optical Design

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - 907-V

    In this interactive course, attendees will evaluate several patient medical case studies and design a solution involving prescription eyeglasses, or contact len...

    • Language: English

  • Ten Business Reasons for Fitting More Daily Disposable Soft Lenses

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - 807-V

    Single use soft contact lenses have been around for two decades now, yet this modality has not been embraced by practitioners in North America as much as it has...

    • Language: English

  • Coding and Billing for Front Office

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - 1001-V

    In today's optometric practice, insurance is a major source of a practice's income, including both government and private company coverage. Each year, it seems...

    • Language: English

  • Who's Going to Train These People?

    September 18, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 705-V

    Our biggest challenge in practices today is staff. Having enough and getting them trained properly. We can't always find staff with experience so we have to tra...

    • Language: English

  • Frame Board Management

    September 18, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 905-V

    A well-managed frame board is at the heart of every successful optical dispensary. That's why practices that take the initial extra time to carefully review and...

    • Language: English

  • Telemedicine in Optometry: Fight It or Embrace It?

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 707-V

    Telemedicine includes any technology that assists healthcare providers to deliver care to patients who are not in the same place and it is the fastest growing a...

    • Language: English

  • Strategies for Marketing in a Digital World

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    Marketing is fundamentally changing. Never before has it been so important to evaluate the money you're spending on advertising and measure the results you're ...

    • Language: English

  • Staffing a Winning Practice and Creating a Culture of Success

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 705-V

    Staffing and culture are two of the keys to having a successful practice. This course will guide you through choosing the right employees for your team and crea...

    • Language: English

  • Must Have Eyewear Trends for 2020

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 302-S

    The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be ...

    • Language: English

  • DISC- The Science of Communicating and Connecting with People

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 905-V

    From kindergarten through college there is much emphasis on our grades and technical abilities and we sometimes lose sight of a very important skill -- how to c...

    • Language: English

  • The Financial Impact of Optometry on the Healthcare System

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 707-V

    An analysis of current prescribing and billing habits of optometrists allows us to evaluate the impact optometrists have on the healthcare system. Information p...

    • Language: English

  • Every Frame Has a Story-How to Tell It & Sell It!

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 304-S

    Before you place a frame on the patient, it helps to know the story behind it. Where did the design come from? Why are certain materials and colors chosen? Who ...

    • Language: English

  • Building Phenomenal Phone Skills

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 905-V

    In this course you will learn that the telephone can be a valuable tool for drawing patients into your practice or a negative that turns people away. This is th...

    • Language: English

  • Inventory Made Easy

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 1003-V

    An essential part of being an optician is the ability to effectively manage an optical dispensary/ business. One of the fundamental elements of running a succe...

    • Language: English

  • The Value of Specialty Services

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 707-V

    A systematic approach for determining the appropriate fee structure for adding new and specialty services to a practice offering. Information provided in this c...

    • Language: English

  • The Optical World of 3D Printing...Frames and Lenses

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 705-V

    The world of 3D Printing has arrived in ophthalmics. During this course, you will be introduced to the optics of 3D lens printing, including the 'ink' used, an...

    • Language: English

  • Mentoring New Opticians

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 905-V

    Eye care professionals serving in the role of a mentor lack training and references regarding mentoring procedures and the evaluation of competencies performed ...

    • Language: English

  • Extraordinary Customer Service Models

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 304-S

    Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of so...

    • Language: English

  • Using Creativity to Differentiate Yourself from Another Practice

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 1003-V

    Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice...

    • Language: English

  • Perception of Value

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 901-V

    Every business, transaction, and even personal interaction creates a perception of value in the mind of the consumer/patient. This sub-conscious evaluation of ...

    • Language: English

  • Five Zones of Practice Operations

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 805-V

    Successful businesses divide their enterprise into a number of strategic centers for profitability. Optometric practices are no exception. This course challenge...

    • Language: English

  • Eyewear Trends & Selection Techniques

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 905-V

    There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion sa...

    • Language: English

  • The Secrets of Hiring Right

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 907-V

    The choice about who to hire may be the single most important decision leaders make. Evidence shows that hiring skilled, motivated staff dramatically increases ...

    • Language: English

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