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  • The Brain Science Behind Business

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 707-V

    This course discusses 8 topics from the Harvard Business Review Special Edition The Brain Science Behind Business. The focus is on what insights neuroscience o...

    • Language: English

  • Methods of Leading and Managing Your Business

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 903-V

    Today's owners, managers, and practice administrators have unique challenges operating a modern optical dispensary and practice. Learn how to leverage key MBA c...

    • Language: English

  • Secrets to Generating New Patients Online

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 1001-V

    Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should inc...

    • Language: English

  • Legendary Service in Eye Care

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 901-V

    Understanding what it takes to deliver Legendary Service and excellence in eye care using The Ritz Carlton experience and service examples. Developing an action...

    • Language: English

  • Continuous Performance Management

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 807-V

    The tra­di­tion­al annu­al staff / doctor appraisal has inher­ent flaws. Forward thinking businesses are turn­ing to Con­tin­u­ous Per­for­mance Man­age­ment (k...

    • Language: English

  • The Psychology of the Patient Encounter

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - 905-V

    Today's practice is a mix of medical knowledge, technical information and retail salesmanship. Being able to blend the medical and technical aspects of eye car...

    • Language: English

  • CANCELLED COURSE -- Secrets to Effective Optical Marketing

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 805-V

    More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners to the ...

    • Language: English

  • Patient Communication and Sales Strategies

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1005-V

    Today's patients are more demanding and have higher expectations than ever before. The Baby Boomers are accustomed to getting what they what when they want it. ...

    • Language: English

  • How to Build a Great Staff

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 1003-V

    The most difficult aspect of running a practice is the management of the staff. This course examines how to acquire great staff, to motivate them, and to build ...

    • Language: English

  • Whats Next...The Blind Spots of Practice Profitability

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 905-V

    This class explores how many key performance indicators are related and how we can make changes to become more profitable. By applying the concepts discussed ou...

    • Language: English

  • Must Have Eyewear Trends for 2020

    September 20, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - 901-V

    The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be ...

    • Language: English

  • Learning the Critical Building Blocks of Your Business

    September 20, 2019, 9:45 AM - 11:45 AM, Sands Convention Center - 907-V

    This workshop is intended for those who are thinking about opening a new practice, buying a practice and for those that are trying to grow their current practic...

    • Language: English

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