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  • Every Frame Has a Story-How to Tell It & Sell It!

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 304-S

    Before you place a frame on the patient, it helps to know the story behind it. Where did the design come from? Why are certain materials and colors chosen? Who ...

    • Language: English

  • Building Phenomenal Phone Skills

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 905-V

    In this course you will learn that the telephone can be a valuable tool for drawing patients into your practice or a negative that turns people away. This is th...

    • Language: English

  • Inventory Made Easy

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - 1003-V

    An essential part of being an optician is the ability to effectively manage an optical dispensary/ business. One of the fundamental elements of running a succe...

    • Language: English

  • The Value of Specialty Services

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 707-V

    A systematic approach for determining the appropriate fee structure for adding new and specialty services to a practice offering. Information provided in this c...

    • Language: English

  • The Optical World of 3D Printing...Frames and Lenses

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 705-V

    The world of 3D Printing has arrived in ophthalmics. During this course, you will be introduced to the optics of 3D lens printing, including the 'ink' used, an...

    • Language: English

  • Mentoring New Opticians

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 905-V

    Eye care professionals serving in the role of a mentor lack training and references regarding mentoring procedures and the evaluation of competencies performed ...

    • Language: English

  • Extraordinary Customer Service Models

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 304-S

    Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of so...

    • Language: English

  • Using Creativity to Differentiate Yourself from Another Practice

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - 1003-V

    Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice...

    • Language: English

  • Perception of Value

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 901-V

    Every business, transaction, and even personal interaction creates a perception of value in the mind of the consumer/patient. This sub-conscious evaluation of ...

    • Language: English

  • Five Zones of Practice Operations

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 805-V

    Successful businesses divide their enterprise into a number of strategic centers for profitability. Optometric practices are no exception. This course challenge...

    • Language: English

  • Eyewear Trends & Selection Techniques

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 905-V

    There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion sa...

    • Language: English

  • The Secrets of Hiring Right

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - 907-V

    The choice about who to hire may be the single most important decision leaders make. Evidence shows that hiring skilled, motivated staff dramatically increases ...

    • Language: English

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