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  • Building Business Acumen: The Five Essential Financial Building Blocks

    September 21, 2019, 1:45 PM - 3:45 PM, Sands Convention Center - Room # TBD

    Optometrists receive very little business training during the traditional 4-year optometric curriculum. Yet, most ODs find themselves, at some point, responsibl...

    • Language: English

  • Building Phenomenal Phone Skills

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - Room # TBD

    In this course you will learn that the telephone can be a valuable tool for drawing patients into your practice or a negative that turns people away. This is th...

    • Language: English

  • Coding and Billing for Front Office

    September 18, 2019, 3:45 PM - 4:45 PM, Sands Convention Center - Room # TBD

    In today's optometric practice, insurance is a major source of a practice's income, including both government and private company coverage. Each year, it seems...

    • Language: English

  • Competing with Internet Eyeglass Sellers

    September 21, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - Room # TBD

    "I saw them way cheaper on line." We've all heard something like that at least a hundred times. After attending this highly interactive, dynamic session, you wi...

    • Language: English

  • Conflict Avoidance and Resolution

    September 18, 2019, 1:30 PM - 3:30 PM, Sands Convention Center - Room # TBD

    Conflict avoidance is always the best policy. Our hope is that each patient has a good experience and there is no conflict to resolve. This class will cover how...

    • Language: English

  • Continuous Performance Management

    September 19, 2019, 5:00 PM - 6:00 PM, Sands Convention Center - Room # TBD

    The tra­di­tion­al annu­al staff / doctor appraisal has inher­ent flaws. Forward thinking businesses are turn­ing to Con­tin­u­ous Per­for­mance Man­age­ment (k...

    • Language: English

  • Creating Customers for Life

    September 21, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - Room # TBD

    You will gain an insight of the importance of creating a fully engaged customer culture. You will understand the steps required to create an environment that is...

    • Language: English

  • DISC- The Science of Communicating and Connecting with People

    September 19, 2019, 8:30 AM - 9:30 AM, Sands Convention Center - Room # TBD

    From kindergarten through college there is much emphasis on our grades and technical abilities and we sometimes lose sight of a very important skill -- how to c...

    • Language: English

  • Every Frame Has a Story-How to Tell It & Sell It!

    September 19, 2019, 9:45 AM - 10:45 AM, Sands Convention Center - Room # TBD

    Before you place a frame on the patient, it helps to know the story behind it. Where did the design come from? Why are certain materials and colors chosen? Who ...

    • Language: English

  • Extraordinary Customer Service Models

    September 19, 2019, 11:00 AM - 12:00 PM, Sands Convention Center - Room # TBD

    Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of so...

    • Language: English

  • Eye2Eye Series: The Leadership Forum - The Psychology of Leadership and Success

    September 20, 2019, 10:00 AM - 12:00 PM, Sands Convention Center - BRIDGE

    Leadership is influence. Effective leaders possess the skills and knowledge to persuade others into action. They set the tone and direction for the organization...

    • Language: English

  • Eyewear Trends & Selection Techniques

    September 19, 2019, 2:45 PM - 4:45 PM, Sands Convention Center - Room # TBD

    There is a growing awareness that business strategies used in the fashion industry can carry over into the ophthalmic market. Optical businesses with fashion sa...

    • Language: English

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