Vision Expo West’s Expansive Education Offerings, Now Individually Tailored

June 29, 2017

Alexandria, VA – June 27, 2017 –With over 320 hours of continuing education, including 20 specialty tracks, International Vision Expo West 2017 has announced new tools to help attendees curate their education schedule, making it easier than ever for eyecare professionals to customize the Show experience for themselves and their staff.
These education tools include:

  • Interactive Education Brochure. Available for both optometrists and eyecare staff, the Interactive Education Brochure helps attendees quickly and easily find the classes that matter most. Search keywords, create bookmarks, and read course descriptions all in one convenient location.
  • Digital Education Concierge. Whether they’re looking for a specific course, area of interest, speaker or product, International Vision Expo’s new Digital Education Concierge connects attendees with a Vision Expo specialist to select the best education options based on individual needs, quickly navigate the registration process, and efficiently plan a schedule for the show. Attendees can access this new tool from the top-left corner of the Interactive Education Brochure.
  • Education Highlights. Attendees can now customize the continuing education information that they receive from the very beginning, with the new Education Highlights section of VisionExpoWest.com introducing the latest education offerings for every job function and title.

“International Vision Expo provides the industry’s most comprehensive education program, just steps away from the most expansive showcase of eyewear and eyecare products in the Americas,” said Mitch Barkley, The Vision Council vice president of trade shows. “As we continue to grow the education offerings that attendees rely on, we know that each individual will need to find the exact courses to fit their needs—and their schedule. These tools allow us to provide the new education programs, and exciting partnerships, that will directly benefit our attendees and provide the education that they need.”
This year’s event, taking place at the Sands Expo & Convention Center in Las Vegas, NV (Education: Sept. 13–16; Exhibition: Sept 14–16), will bring together a showcase of designer eyewear fashions, the latest in medical innovation, and education presented by prestigious lecturers on the hottest industry topics – all in one place.
To register for Vision Expo West, visit www.VisionExpoWest.com, and follow Vision Expo on Facebook, Twitter and Instagram.
About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com.

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