Fashion & Innovation

Fashion

FashionIconic shapes. Contemporary designs. Haute couture brands. Vision Expo showcases them all. The Galleria, The Suites, and the Eyewear & Accessories Pavilion are the grounds for an unparalleled experience of shopping 5,000+ brands all on one floor.

WWD Logo

NEW to VISION EXPO: See exclusive events hosted by partner Women’s Wear Daily (WWD) in the #VisionExpo Content Studio (G22017)

WWD is the daily media of record and THE authority of the global fashion, retail and beauty communities. WWD’s exclusive news, in-depth analysis and market insights, deliver the story and competitive intelligence like no other resource.


Women's Wear Daily Event: The Eyewear Effect
Thursday, September 14, 12:00 PM -12:20 PM
Join renowned industry leaders, Mike Hundert, CEO of De Rigo REM, Scott Shapiro, CEO and Co-founder of STATE Optical Co. and
Beverly Suliteanu, Vice President of Product Development of WestGroupe, for an insider’s look at how their organizations are utilizing Vision Expo West to further their businesses during an exclusive panel discussion with Women’s Wear Daily (WWD) studios editor Brandy Joy Smith. To be streamed live via the WWD Facebook page from the Vision Expo Content Studio at noon PST, the discussion will investigate the developing eyewear category, consumer expectations and what trends are on tap for coming seasons.  

Statement from Costa:

"One of our panelists, Costa CEO Holly Rush, was unfortunately unable to join us today due to the impact of Hurricane Irma. Costa is based in Daytona Beach, Florida and employs over 250 people in the area.

“Holly remains in Florida this week to assess the  impact of the storm as well as relief efforts for employees, hundreds of their customers and the community they call home.

“The Costa team rallied support following Hurricane Harvey, assembling hundreds of first responder gear packs and donating over 20,000 tshirts to area shelters for those in need. They plan to step up once again to help in the wake of Irma's devastating impact.

Holly sends her regards, and looks forward to seeing you all in the future."

 


An Eye on Style
Friday, September 15, 2017, 12:00 PM - 1:00 PM
Join Women’s Wear Daily (WWD) and Transitions Optical for a can’t-miss fashion panel, featuring style icons and eyewear designers Coco and Breezy; Patience Cook, Director of North America Marketing at Transitions Optical; and Brandy Joy Smith, WWD Studios Editor. The discussion will be streamed live on the WWD Facebook Page from 12 – 12:20 PM PST, and will explore how Coco and Breezy developed their brand and personal style, hot eyewear trends, and how Transitions lenses fit any lifestyle or look. The panel will be immediately followed by an exciting styling event and meet-and-greet opportunity.
- Sponsored by Transitions Optical



Click here to see the full schedule of events in the new #VisionExpo Content Studio, including fashion interviews, Pop Up Talks, parties and more.

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP UP TALKS

Visit the #VisionExpo Content Studio (G22017), the new show floor destination for Pop Up Talks. In just 30 minutes, you can master the hottest fashion trends, build the ideal inventory, and so much more.

CHECK.OUT: Trunk Shows & Beyond – How Can Independent ECPs Build the Ideal Inventory?
Thursday, September 14, 2017, 11:00 AM - 11:30 AM
Vision Expo Content Studio (G22017)

Cosmetometry:  Integrating Aesthetics into Your Practice
Friday, September 15, 2017, 10:15 AM
Vision Expo Content Studio (G22017)

What's YOUR Selling Story?
Friday, September 15, 2017, 11:00 AM – 11:30 AM
Vision Expo Content Studio (G22017)

Catch Fall's 5 Biggest Eyewear Fashion Trends at VEW!
September 15, 2017, 12:15 PM - 12:45 PM
Vision Expo Content Studio (G22017)

Voilà! The Lafont Story
Friday, September 15, 2017, 2:30 PM – 3:00 PM
Vision Expo Content Studio (G22017)

Plus, join us at 3:00 PM for a special toast to Lafont immediately following the Pop Up Talk to celebrate the company’s 30th anniversary in North America.

GET AN EDUCATION IN FASHION

Take a look at these fashion-forward education highlights.

NEW! FASHION FOCUS ON TECHNOLOGY & TRENDS TRACK
Get an up-close look at the latest fashion and tech trends for frame designs your customers want and desire. Build your fashion prowess and inventory, and create an experience that will keep your customers coming back for more. Learn more »

RETAIL PROGRAM (17 HOURS)
Create a stand-out business among the myriad of eyecare and eyewear options available to today’s customer. Learn actionable tech retail strategies and tactics to stay competitive in today’s retail landscape and immediately impact your business.
Learn more »

See All Education Highlights Here »

EXCLUSIVE BOUTIQUE BUYER VIP EVENT

Friday, September 15 | 5:00-6:30 PM | The Galleria Lounge
She Embraces Independents
Boutique BuyerModerated by James Spina, 20/20 Editor in Chief, Senior VP
Everyone in Optical can learn how to enrich the relationship of great Independent Eyewear and become a dedicated and forward thinking Independent Eyewear Retailer. Join in as women inspire women and men throughout the eyewear scenario declaring their sense of what it means to truly be Independent. INVITATION ONLY
Presented by 20/20

Innovation

At Vision Expo you’ll find everything you need to set your sights on the future and evolve alongside the eyecare industry.

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP UP TALKS

Intimate and interactive Pop Up Talks allow attendees to get up-to-date on key industry topics in 30 minutes without leaving the Show Floor. Pop up talks

Creating A Successful Contact Lens Practice
Thursday, September 14, 1:30 PM – 2:00 PM
Vision Expo Content Studio (G22017)

Reach the Next Generation of Eyewear Consumers
Thursday, September 14, 2:30 PM – 3:00 PM
Vision Expo Content Studio (G22017)

INVISION2 with the Winner of America’s Finest Optical Retailer 2017: Invision Optometry
Friday, September 15, 4:00 PM – 4:30 PM
Vision Expo Content Studio (G22017)

GET EDUCATED ABOUT THE FUTURE

FREE! CE Credits! Keynote Breakfast:
The Future of Optometry: Megatrends Shaping the Profession
Thursday, September 14 – Time & Location TBD
Take a sneak peek into the future of your career that you won’t find anywhere else! Exploring long range trends in patient care, practice models and challenges in the eyecare delivery system, this event will prepare you to remain competitive as the market evolves.

PRESENTED BY ESSILOR

NEW! VISION SERIES
Vision SeriesThis format invites you to grab a bite to eat and continue your learning over lunch as industry leaders address the latest clinical innovations in a relaxed and collaborative learning environment. Learn more »

PRESENTED BY ALCON, BAUSCH + LOMB, REGENERON, SHIRE, ZEISS

NEW TECHNOLOGY TRACK (25 HOURS)
Designed for all eyecare professionals, these courses provide a deep dive into ocular disease diagnosis and treatment, as well as contact lenses, therapeutics, state-of-the-art imaging technology and more. Learn More »

See All Education Highlights Here »

NEW PRODUCTS, TECHNOLOGIES AND TRENDS

InnovationThe eyecare industry thrives on innovation to provide patients with the highest quality treatments, products and solutions. Browse the Show Floor to explore leading-edge diagnostic equipment, low vision aids, practice management tools and more. Take a sneak peek into the new products that will be unveiled at Vision Expo West.



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googleECPs also depend on innovative technologies to remain competitive in a growing market. Learn from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs how to utilize digital products to grow your eyecare business. Learn More »

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