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  • 10 Solutions to Fix A Failing Facebook Page

    September 26, 2018, 1:30 PM - 3:30 PM, Sands Convention Center - TBD

    Treating your online business like your real world business is important for its success. Often times a FB page is created, taken care of for a few months and t...

    • Language: English

  • 10 Ways To Increase Profitability

    September 28, 2018, 9:45 AM - 11:45 AM, Sands Convention Center - TBD

    Every business can be thought of as an engine that creates profit. How well the practice creates profit is a function of how well the practice is being managed....

    • Language: English

  • Building Loyalty with Millennials

    September 27, 2018, 8:30 AM - 9:30 AM, Sands Convention Center - TBD

    Millennials are consuming health care in far different ways than their predecessors, and as eye care providers we are seeing drastic changes in competition from...

    • Language: English

  • Building Your Financial Foundation

    September 26, 2018, 5:00 PM - 6:00 PM, Sands Convention Center - TBD

    Optometrists receive very little business training during the traditional 4-year optometric curriculum. Yet, most ODs find themselves, at some point, responsibl...

    • Language: English

  • Climb Up The Rankings: An Intro to Search Engine Optimization

    September 26, 2018, 3:45 PM - 4:45 PM, Sands Convention Center - TBD

    In today's world, if your business doesn't have an online presence, it's almost as if it doesn't exist. But simply having a website for your practice isn't enou...

    • Language: English

  • Combatting Disruptive Forces in Eyecare

    September 27, 2018, 2:45 PM - 4:45 PM, Sands Convention Center - TBD

    The internet has changed the way we buy things, eyewear and contact lenses are no exception. We'll examine some of e-commerce's biggest players in the ophthal...

    • Language: English

  • Creating A Culture of Trust

    September 27, 2018, 7:15 AM - 8:15 AM, Sands Convention Center - TBD

    It all starts with a vision in your mind. But it doesnt stop there. Where you go from here will greatly influence your chances of seeing your vision become rea...

    • Language: English

  • Creating a Practice Budget: The Foundation for Financial Success

    September 27, 2018, 9:45 AM - 10:45 AM, Sands Convention Center - TBD

    Successful businesses follow a structured financial plan for both projecting income and anticipating expenses, yet many small businesses, and most independent ...

    • Language: English

  • DISC - The Science of Communicating and Connecting with People

    September 27, 2018, 11:00 AM - 12:00 PM, Sands Convention Center - TBD

    From kindergarten through college there is much emphasis on our grades and technical abilities and we sometimes lose sight of a very important skill -- how to c...

    • Language: English

  • Improving Quality Care Through Medical Optometry

    September 28, 2018, 2:45 PM - 4:45 PM, Sands Convention Center - TBD

    This lecture will focus on expanding your booming primary care optometry practice to a medical model through clinical pearls applicable on a daily basis. MIPS p...

    • Language: English

  • Intro to Social Media Marketing

    September 27, 2018, 9:45 AM - 10:45 AM, Sands Convention Center - TBD

    Marketing is the key business activity to driving traffic to your practice. We've all used word of mouth as our single most important advertising strategy, but ...

    • Language: English

  • Merit-Based Incentive Program: What's new and what you gotta do!

    September 27, 2018, 2:45 PM - 4:45 PM, Sands Convention Center - TBD

    MACRA legislation is changing the way we practice and are paid. Is your practice ready for MIPS, APMs, VMB, and Quality Reporting? A lot has changed. Make sur...

    • Language: English

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