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100 New Fashion Eyewear Brands to Debut at Vision Expo West

September 08, 2016

DJs, parties and boutique brands exhibiting on the show floor and in The Suites highlight event's focus on fashion and fun.

Las Vegas, NV (September 8, 2016) – Eyewear visionaries are set to gather next week at International Vision Expo West for an early glimpse at designer styles and cutting edge lens designs. Fashion meets function at the top eyecare event for the Americas, held September 14-17 in Las Vegas, Nevada.
Over 100 new fashion brands will debut fall lines, accessories and new eyewear trends throughout Vision Expo's high-end fashion pavilions—the Eyewear & Accessories pavilion, The Galleria and The Suites—including Luxottica, Marchon, Safilo, De Rigo REM, Clearvision, Kenmark, Zyloware, LaFont, Pro Design, Ogi, Robert Marc, Oliver Peoples, Mykita, Lindberg and Sama, to name a few. With over 90 percent of ODs and Opticians reporting that Vision Expo is a good source to find the latest trends in eyewear, attendees will want to search online for the full listing of new exhibitors. Hundreds of new products and show specials are also listed online and on the official mobile app.
Not to be missed, all exhibit hall lounges will host a Visionaries champagne toast on Thursday, September 16 and Friday, September 17 from 4:30-6:00pm. With a special appearance from eyewear designers and DJs Coco and Breezy at the Thursday event in The Galleria Lounge, these champagne toasts celebrate Think About Your Eyes' campaign success in raising awareness of the importance of annual eye exams and resulting in nearly 1 million additional eye exams in 2015.
In addition to The Galleria Lounge—which displays a new look this year—a new Eyewear & Accessories and Learning Lounge has been added, complete with charging stations, WiFi hotspots, rest areas and access to beverages. The full show map is now available, with the lounges located at the following:

  • The Galleria Lounge – G24042
  • Learning Lounge – LP3091
  • Eyewear & Accessories Lounge – 18053

From seeing fashion on the floor to learning about the latest trends and techniques in the classroom, Vision Expo West offers a strong variety of opportunities to grasp all you need to know about eyewear designs and technology through courses like "The HOW? behind the WOW! at retail," "Must Have Eyewear Fashion Trends for 2017," "THE BIG PICTURE - Eyewear Challenges and Solutions in the Year 2020," and "Which Frame Material is Right for My Patient?".
To learn more about Vision Expo, or to register, visit: www.VisionExpoWest.com.

ABOUT THE INTERNATIONAL VISION EXPO & CONFERENCE

International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com.

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