About Us

International Vision Expo West is the pre-eminent fashion and medical eyecare event where eyecare professionals in the Americas gather to experience the energy and international style unique to Las Vegas. The expansive show floor and comprehensive education provide the best opportunity to discover the latest trends in eyewear and advances in eyecare technology and business practices. All disciplines in the ophthalmic community enjoy a welcoming and valuable networking experience which delivers professional growth and business success.

International Vision Expo West's Education Program is the largest, most all-inclusive ophthalmic program in the world featuring clinical, medical, scientific, technical, and business best practices. The comprehensive education provides the best opportunity to discover the latest trends in eyewear and advances in eye care.

All disciplines in the ophthalmic community enjoy a welcoming and valuable education experience which delivers professional growth and business success. It is not uncommon to find ophthalmologists, optometrists and opticians sitting next to each other in several different courses.


Executive Team

Nancy Walsh

Nancy Walsh

President
Reed Exhibitions, North Americas

Nancy Walsh is responsible for the entire portfolio of B2B and B2C business. Known as a results-oriented, customer-focused leader, Nancy has been successful in driving business growth, generating revenues and delivering customer value for Reed through collaboration, partnerships and great relationships. During her time with Reed, Nancy has been successful in engaging her teams, motivating them and instilling loyalty and excitement throughout the organization. Nancy's leadership, marketing insight and industry expertise have strengthened Reed's culture of innovation and extended its product portfolio and industry reach. She is currently leading Reed's expansion into the Mexican market, strengthening the company's presence and leadership in North America.

Melissa Ashley

Melissa Ashley

Senior Vice President
Reed Exhibitions

Melissa Ashley joined Reed Exhibitions in September of 2015 as Senior Vice President. She oversees a diverse portfolio of events that includes both mature shows such as the National Hardware Show and Vision Expo as well as launches. Melissa's most recent position was as VP Events, Cross Platform Businesses at Bloomberg BNA. As part of a 3 person leadership team tasked with building out new revenue streams across a number of Bloomberg verticals, Melissa oversaw product development, operations, sales and audience development. She led teams responsible for conceptualizing and producing both editorial driven events as well as custom programs for large corporations such as VISA, Boeing, GE and Qualcomm.

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Prior to Bloomberg BNA, Melissa was part of the leadership team at IIR USA, a subsidiary of the Institute for International research, the events division of Informa plc (London, UK). As a Managing Director at IIR USA, she spent over nine years overseeing the sponsorship and exhibition sales teams, developing new products, evaluating new business opportunities on a global basis and implementing acquisitions. Under her leadership, profitable events were curated in diverse markets from Grand Cayman to Dubai.

Before IIR, Melissa spent three years in leadership roles at DoubleClick Media. As part of the executive team, she was instrumental in orchestrating the merger between DoubleClick Media and L90.

Prior to joining DoubleClick, Melissa spent over three years managing U.S. media programs at NBA Properties where her responsibilities ranged from developing and selling-in cross platform media programs for national advertisers to being part of the launch team for nba.com.

Earlier in her career she held several positions in advertising at New York ad agencies.

Melissa graduated cum laude with a Bachelor of Arts degree from Tufts University. She currently resides in Rye Brook, NY with her daughter.

Ashley Mills

Ashley Mills

Chief Executive Officer, The Vision Council
Ashley works closely with Reed Exhibitions and The Vision Council's Show and Exhibitor Advisory Committees to establish and direct the long range strategic goals and objectives of the International Vision Expo family of tradeshows. With a background in public relations, consulting, and consumer marketing – Ashley most recently served as the Director of Communications for the National Restaurant Association Educational Foundation. She holds a bachelor's degree in journalism from the University of Maryland.

Mitchell Barkley

Mitchell Barkley

Mitchell Barkley, Vice President of Trade Shows, The Vision Council
As The Vision Council's Vice President of Trade Shows, Mitch brings 28 years of optical industry experience to his role at The Vision Council as well as a great understanding of the dynamics influencing both the domestic and global frame markets. Previous experience includes CEO of Mondottica USA and CEO of Viva international group. A graduate of the University of Maryland, Mitch enjoys following Terps basketball as well as skiing and playing Bocce.


Reed Exhibitions & The Vision Council

International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2014, The Vision Council has already reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.


Please Support Official International Vision Expo Exhibitors

We ask guests attending our conference support the manufacturers and suppliers who officially exhibit on the show floor at the Sands Expo. We understand that other manufacturers may wish to set appointments to preview their collections and equipment off site. Please respect the commitment of time, money, personnel and support for the entire industry by choosing to honor appointments with the 500+ suppliers who exhibit at International Vision Expo. International Vision Expo would not be the largest fashion and medical eyecare event in the Americas without their participation.


International Vision Expo & Think About Your Eyes

International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. If you're interested in partnering with Think About Your Eyes to deliver benefits to your members, please contact Jon Torrey, director, professional relations, at jtorrey@thinkaboutyoureyes.com.


Meet the Visionaries

“What is a Visionary? Visionaries are people who can look at their profession and envision the future. These revolutionary members of the eyecare industry give back, move the community forward and celebrate newness in eyewear and technology. Each of our visionaries have a unique perspective and role within the vision community.

Meet the Visionaries

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