Why Exhibit

Benefits of exhibiting at Vision Expo include:

  • Interact face to face with over 15,000 key buyers, Ophthalmic Professionals and key decision-makers
  • Introduce new products and services
  • Gain greater visibility for your company
  • Exposure to media coverage in 110 US and international trade and professional outlets

While trade shows by nature require some effort to exhibit at, here are 22 great reasons why you would be making a wise and informed business decision to attend and exhibit at the International Vision Expo West.


  1. Generate sales leads
  2. Close sales
  3. Build relationships with prospects
  4. Advance the sales cycle
  5. Cross-sell existing clients
  6. Meet spread-out buying teams at one time
  7. Recruit new sales people
  8. Recruit new distribution
  9. Train new sales people

Marketing Communications:

  1. Build your brand
  2. Re-position your brand
  3. Increase awareness
  4. Survey market awareness
  5. Interview clients
  6. Generate publicity

Product Marketing:

  1. Launch new products
  2. Survey attendees about new product ideas
  3. Research competitor's products and messaging

Executive Management:

  1. Keep up on industry trends
  2. Meet with key clients
  3. Meet with key business partners
  4. Profitably build the business

The Vision Council Member Benefits

As a valued member of The Vision Council, not only will you receive a reduced rate for exhibiting at any International Vision Expo & Conference, you will also have access to several other discounts and privileged industry information and statistics. To learn more about these benefits and how to become a member of The Vision Council, visit www.thevisioncouncil.org.

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