Free Marketing

To get all the information you need to utilize all the free marketing programs available to you, view our recorded Webinar by your Customer Success Specialist, Mackenzie Scudder. View the webinar here >>

NEW! Recommendations Program

Want to know the most important, free marketing tools at your disposal? It's your online showroom in the My Show planning tool. Exhibitors who completely update their company's profile have a greater opportunity to receive more qualified leads through the new Recommendations Program.
How can you participate? Start with reviewing and updating your company listing with information, including:

  • Updating product categories
  • Adding a company description
  • Uploading a logo to your profile

If your company or product matches the need of an attendee, you'll be listed in their My Show account as a 'recommended company' based on their needs and product interests.

We're recommending your company to attendees based on the product categories you offer — that's why it's critical that your company's profile is up-to-date and complete! Update your company profile in the Exhibitor Dashboard >>

NEW! Buying Program

Buyers Discounts ProgramDesigned to stimulate more buying on the Show floor,Vision Expo’s Buying Program offers customers and prospects exhibitor offers organized by pavilion, while enabling you to showcase your relationships with doctor organizations, buying groups, and/or alliances you belong to. Plus, it gives customers an easy way to shop the best deals. Evolving from the success of Show Specials, the Buying Program was developed to increase transactions and provide exhibitors maximum exposure on the Show Floor. The Buying Program will be introduced and included in all attendee promotions to build the success of your brand at Vision Expo West.

Elevate your exposure for FREE by visiting the Exhibitor Dashboard in your My Show account today! Follow the instructions in our “How To” Guide for step-by-step directions on filling out your products and discounts to get started.

Customer Invitation Program

Communicate your presence at International Vision Expo West to your customers and prospects and increase your booth traffic, all the while saving them $150 on admission to the exhibit hall! Check back soon for the 2017 benefits and advantages of using this free marketing program and to order your customized eVites, and Digital Web banners.

If you have any questions, please contact Lauren Csire ( Free registration can only be applied for those not yet registered for the show and no refunds will be given.


Submit Your Show Specials

Show SpecialsPlan on having a contest or raffle, discounts, special events, demonstrations, and more within your booth at International Vision Expo West? Submit your specials and we'll promote them for free.

We are also collecting New Product information – anything from new licenses, research findings, technological advances, etc, that your company is looking to promote at this time.

To submit your specials or New Product information, please visit the Exhibitor Dashboard!

In-booth Celebrity Appearances

Celebrity appearances are the perfect way to promote a new line or to create buzz in your booth. Buyers look forward to these events and we can help you promote them for FREE! Simply load celebrity appearances in the Exhibitor Dashboard under Show Specials and well take care of the rest. The earlier you confirm these appearances, the more exposure your company will receive through Vision Expo PR, social media, print, online and email marketing. Learn More >>

Past Appearences:

Celebrity Appearences

Press Opportunities

Increase awareness of your company and products through a variety of press opportunities available through International Vision Expo West 2016.

OPTImum Nomination

The Vision OPTImum Program delivers the buyers you want to see. International Vision Expo is committed to delivering key buyers and influencers that our exhibitors have asked to see. Are we missing one of your key customers? Use the OPTImum Member Nomination Form to let us know who you want added to the program.

We are always looking for insights to help our exhibitors connect with key decision makers and senior level management at the show. We will be reaching out to all of our new exhibitors in the months leading up to the show to learn more about your objectives in exhibiting and what you need to make your participation a success.

OPTImum Program is Sponsored by:


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